Evaluate how the organisation uses marketing concepts to achieve its goals.

The Report has to be 1000 words. \nAlso there has to be written Presentation slides - 10 slides. I will upload details.

Marketing concepts
for
achieve goals

Table of content
 INTRODUCTION
 INTRODUCTION OF CONSUMER DECISION-MAKING PROCESS AND
BEHAVIOUR
 APPLICATION OF FRAMEWORK
 CONCLUSION
 REFERENCES

INTRODUCTION
 The Ryanair airlines is the greatest and cleanest
services provider at marketplace.
 The main reason to choosing this topic to
increase sales of company by promoting
business.
 The presentation will show products which are
going to examine that is “Aircraft”.

CONSUMER DECISION-MAKING
PROCESS AND BEHAVIOUR
 The consumer decision making is consist with five steps
and elements.
 Those are as follows:
 Recognition
 Information searches
 Evaluation of alternatives
 Purchase
 Post purchase behaviour

CONTINUE...
 The customers decision-making process is
completely based on the services of
company which is provided by them.
 The consumer's behaviour is determined
by the economic factors and
environmental factors like social and
cultural values.

APPLICATION OF FRAMEWORK
 This is the traditional model and framework of customer decision-making process.
 This shows the consumers decision-making as per five steps.

CONTINUE…
 Need recognition: it is very important for Ryanair to
analysis needs of customers. Customer wants safe and
proper details. Example: need of customer is safe and
healthy fly as well as solve their queries on time.
 Information searches: here, manager have to finds the
different information by considering needs of customers.
Like invest on promotional and safety equipment's for
making effective decision-making of customers.

CONCLUSION
 From the above presentation it had been concluded that the social and
environmental factors has affect the decision-making process and behaviour
of customer.
 The customer has take decision as per products and services of company.

REFERENCES
 Jalali, M. S. and et.al., 2016. Integrating metacognitive and psychometric decision-
making approaches for bank customer loyalty measurement. International Journal of
Information Technology & Decision Making. 15(04). pp.815-837.
 Hill, N. and Alexander, J., 2017. The handbook of customer satisfaction and loyalty
measurement. Routledge.