Business Communication Marketing Report 2022

BUSINESS COMMUNICATION

Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Background of the report.......................................................................................................3
1.2 Purpose of the report..............................................................................................................3
1.3 Scope of the report.................................................................................................................3
1.4 Limitations.............................................................................................................................4
1.5 Assumptions..........................................................................................................................4
2.0 Prospect of the marketing department.......................................................................................5
2.1 Issues arising in the department.............................................................................................5
2.2 Impact on financial figures....................................................................................................6
3.0 Conclusions................................................................................................................................7
4.0 Recommendations......................................................................................................................8
References:......................................................................................................................................9
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1.0 Introduction
The current report aims to evaluate the drawbacks and unproductive endeavours followed in the
marketing department of Company X (a web development company) that is creating a direct
adverse impact on the financial figure.
1.1 Background of the report
Every department in organizations is interdependent. Similarly, marketing and sales activities are
specifically significant to retain organizational sustenance in terms of meeting its bottom line.
Company X is undergoing a downside in its marketing and sales-related actions, which is
affecting its financial balance.
1.2 Purpose of the report
The purpose of the report is to identify the importance of conducting effective marketing and
sales strategies so that it can create a direct and impactful influence on the financial margin.
Readers shall comprehend the right methods to apply in sales and endorsement functions to
avoid financial threats.
1.3 Scope of the report
The issues like client handling, shortcomings in promotional methods, incorrect sales pitch,
social media promotion, handling internet traffics, content management etc are discussed. On the
other hand, the study could have also covered more specific aspects like ineffective test
marketing, securing budget that is overlooked for the sooner deadline.
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