Importance of Evaluating Marketing Strategies for Organizational Growth

24 hour online exam

Table of Contents
QUESTION 1..................................................................................................................................3
QUESTION 2..................................................................................................................................4
QUESTION 3..................................................................................................................................6
REFERENCES................................................................................................................................1

QUESTION 1
There is a greater need in order to move ahead with the evaluation of marketing strategies. This
is because an organisation that is moving ahead in the pace of development will have to deal
with certain atrocities that are in regard to its goals. The measure of growth prospects will
depend upon how fast the effort is put for in terms of marketing. The sales as well as the
profitable standards that are oriented with the organisation are entirely dependent upon the
strategy that are incorporated (Morgan and et.al, 2019). For this the organisation will have to
bring in an evaluation and an approach to deal with the marketing outcomes just to make sure
that the marketing techniques that are inculcated in the organisation are staying effective to the
best of their ability. There are certain ways that are expensive as well as easier that will also
monitor the progress in terms of bringing about the derivations that are contributing towards the
progress of strategic business. The goals of the organisation that are in terms of promotion and
maintaining different platforms of marketing are also necessary to be initiated. The evaluation of
different marketing strategies can be put forth by incorporating different stages in the
organisation. They are as follows:
Setting clear goals: there will have to be a set of clear goals are that will have to be put forth in
order to make sure that the evaluation of marketing strategies is the brought forth with respect to
prosperous means. The entire ideology behind setting clear goals is that the factors that will have
to be oriented and will have to be worked upon can therefore be known and can also be made
prominent.
Knowing metrics: the process of monitoring the metrics is to evaluate the success strategies and
how far the overall social media platforms are being able to deal with the marketing purpose. In
this regard measuring brand awareness is one of the important criteria that will fall in regard to
knowing the metrics. There are a set of practices that are brought forth with respect to the set of
fundamental metrics which will be highlighted in terms of maintaining digital marketing
solutions. This is one of the probable criteria in marketing where the overall website traffic will
also determine the possibility of a growth for the organisation (Mothersbaugh and et.al, 2020).
The interactive sessions that are on social media will also have to be identified in this regard
because they stand as one of the probable entities where the marketing campaigns can be made
prominent. There are certain impressions cut or brought forth with respect to the displaying of