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Marketing Essentials TABLE OF CONTENTS

   

Added on  2020-06-04

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Marketing Essentials
Marketing Essentials TABLE OF CONTENTS_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Evaluating the roles and responsibilities of different marketing functions..........................1P2. Ways roles and responsibilities are interrelated with marketing in organisational context..4TASK 2............................................................................................................................................6P3 Compare the marketing mix of two different organisation....................................................6TASK 3 .........................................................................................................................................10P4 Marketing Plan of Coconut Bliss.........................................................................................10CONCLUSION..............................................................................................................................13
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Marketing Essentials TABLE OF CONTENTS_3
INTRODUCTIONMarketing can be stated as process in which there are many of the factors within firmwhich in turn can create and thus exchange the values with the customers which are targeted.This can be considered as ongoing exchange process which in turn helps in formulating up ofstrong relationship along with potential buyers for certain tenure. Generally, marketing is beingutilised for fulfilling the needs and wants for having profit (Babiuk and et. al., 2015). Besidesthis, marketing is the concept for the provision of the product along with services. There arevarious kind of activities which are interrelated to selling, packaging, advertising and many morewhich in turn helps out in goods transferring for producer to consumer. Company taken for thisreport is Coconut Bliss which mainly deals with the creating divinely creamy dairy free frozendesserts and has been headquarters in Eugene, Ore. There are number of factors which will beused within this report and that are like various responsibilities and roles of the company forattaining long term goals. Along with this, number of aspects for the marketing plan which hasprovided high level of advantage within marketplace. TASK 1P1. Evaluating the roles and responsibilities of different marketing functionsThere are number of tactics for the marketing which provide help in dealing with variouskind of services along with products so that customers can be targeted. This in turn mainlystimulates the buyer interest and thus mainly enable them to purchase services and products inorder to satisfy in effectual manner. There are products which are being manufactured so thatrevenue can be generated and thus long term relations can be made with customers (Baker andet. al., 2016). This can be stated as the bridge among the entity along with buyer so that necessityof both parties can be fulfilled. This can mainly provide the motivation for making theenvironment healthy rivalry within the marketplace. There are various kind of roles whichCoconut Bliss which mainly performs the number of marketing functions which are beingdescribed below: Marketing Information system (MIS): This kind of factor mainly helps out indetermining the needs along with wants of customers which changes in rapid speed.MIS can be stated as process which mainly gathers, evaluates and thus distributes thedata which is highly related to the choices of buyer which in turn helps out in making1
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