Evaluating the Initiatives Taken by Cabwise

This presentation evaluates the initiatives taken by Cabwise to ensure the safety of women using their cab services. It discusses the existing evaluation process and suggests alternative evaluation methods using progressive technology, comparing ratings, online review tools, and survey tools.

EVALUATING THE INITIATIVES TAKEN BY CABWISE
Name of the Student
Name of the University
Author Note

Existing Evaluation Process
1.
Qualitativ
e
Research
2.Real-
time
Evaluatio
n

Existing Evaluation Process: Qualitative research:
1 A qualitative research will
be helpful to reveal one of
the significant factors the
contributes to the sexual
harassment of women,
which is, the illegal
minicabs
2 With the help of qualitative
research the use of the
illegal minicabs can be
detected (Okin et al 2009).

Existing Evaluation Process: Real-time evaluation:
• Real time evaluation is
effective to ensure that
cab services by CABWISE
are safe for women
• Real-time evaluation is
possible through:
I. Free instant text messages
II. Online chat with the
representatives

Existing Evaluation Process: Real-time
evaluation:
• Text messages as well as online chat can
be considered as two most effective
instruments to provide safety and evaluate
the services by CABWISE because:
I. Women will get instance assistance:
Women who are facing any kind of harassment
can ask assistance via instant text messages or
online chats. In such cases the cab number and
licenses of the respective cab driver will be
traced and ceased instantly and cops nearby
will be informed about the incident and
location. If the personal contacts of the female
passenger are attached with the respective
CABWISE account of the passenger, then the
family member of the female passenger will
also be informed of the trouble she is facing .

Existing Evaluation Process: Real-time
evaluation:
Positive and negative feedback provided
through Instant messages or online chats
can assist the process of evaluation:
• Both the Women who travelled without
encountering any issues along with them
who faced issues but rescued by CABWISE
team and Cops can share their feedbacks
through free instant text messages and
online chats. In this way, it will be easier
for CABWISE to determine the ratio of
positive and negative experiences and
conduct proper evaluation of the safe
services offered by CABWISE (Lim and
Fanghanel 2016).

Alternative evaluation process that can be
suggested are:
1 Progressive
Technology 2. Compare the rating
3. Online Review Tools 4. Survey Tools

Alternative Evaluation Process:
Progressive Technology:
• Progressive technology can be
applied through multiple ways to
conduct a fair evaluation:
1. Progressive technology to enhance
the evaluation process may
include application of Chatbots
which are basically virtual assistant
and capable of enhancing
customer experience. They also
keep a track of the positive as well
as negative experiences of the
customers, which can be used as
evaluation process further.

Alternative Evaluation Process:
Progressive Technology:
• Progressive technology :Further Introduction of
new mobile application to provide safety to the
women travelling via CABWISE, is also
considered an effective application of
progressive technology. Because
I. Useful to provide safety:
In order to avail the facilities provided by the
safety applications introduced by CABWISE,
the users need to create account and add the
addresses and contacts of his or her family and
office in this application. All passengers,
especially female passengers will be advised to
open the app while travelling and press alarm
button present in the application webpage.

Alternative Evaluation Process:
Progressive Technology:
II. Useful to keep a track of
customer experience:
from providing every possible
assistance, this application will
keep a track of the number of
times an alarm button is pressed
and record of every issues
resolved by CABWISE. This will
be helpful for the evaluation of
the performance of CABWISE
(Okin et al 2009).

Alternative Evaluation Process: Compare the rating
• Comparing the rating
Received:
I. CABWISE can conduct an
unbiased evaluation by
comparing as well as contrasting
the ratings received from the
users.
II. CABWAY should make provision
for a safety cell for women in
women who travelled safely by
minicabs as well as women who
faced sexual harassment will
share their stories and rate the
application accordingly (Karusala
and Kumar 2017).

Alternative Evaluation Process: Online Review Tools:
1. TrustPilot
2. KiyOh
3.Feefo

Alternative Evaluation Process: Survey
Tools
(Loukaitou-Sideris 2015)
1. Survicate
2. SurveyMonkey
3. SurveyGizmo

References
• Karusala, N. and Kumar, N., 2017, May. Women's Safety in Public
Spaces: Examining the Efficacy of Panic Buttons in New Delhi.
In Proceedings of the 2017 CHI Conference on Human Factors in
Computing Systems (pp. 3340-3351). ACM.
• Lim, J. and Fanghanel, A., 2016. Temptresses and predators: Gender-
based violence, safekeeping and the production of proper subjects. The
Routledge Research Companion to Geographies of Sex and Sexualities,
Abingdon: Routledge, pp.71-79.pes. Advertinsing Works, 17.
• Loukaitou-Sideris, A., 2015. Intimidated riders: US women’s
perspectives about safety in transit settings. In Safety and security in
transit environments (pp. 291-308). Palgrave Macmillan, London.
• Okin, G., Sangster, V., Thurner, R. and Adam, F., 2009. CABWISE:
Creating a Brand to Help Prevent Rape.