The entire event was managed by the students who took active role in the execution of the event including setting up the event ground, preparing various stalls, inviting participants from various parts of Europe, managing event costs and others (Kumashiro 2015). While the event was hosted to promote rural handicraft and art, it was also a part of our learning module to gain firsthand experience of managing the event and learn the application of various models and tools related to business and project management.