Evaluation of an E-commerce Website

Running head: EVALUATION OF AN E-COMMERCE WEBSITE
EVALUATION OF AN E-COMMERCE WEBSITE
Name of the Student
Name of the University
Author Note

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EVALUATION OF AN E-COMMERCE WEBSITE
Table of Contents
Part ONE: Personas.........................................................................................................................2
Part TWO: User Experience Priorities............................................................................................6
Part THREE: Usability Specification............................................................................................10
Part FOUR: Evaluation Methodology...........................................................................................12
Part FIVE: Evaluation....................................................................................................................13
Part SIX: Critique..........................................................................................................................17
Part SEVEN: Assignment Report..................................................................................................19
Bibliography:.................................................................................................................................20

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EVALUATION OF AN E-COMMERCE WEBSITE
Part ONE: Personas
This part of the report presents four different personas who is responsible for evaluating
the website. This four different persons are presented as hypothetical users of the interactive
system. This individuals will evaluate the www.best-electronics-ca.com and detailed critique of
the websites focusing on Usability issues. This individuals are chosen for their different expertize
as they will provide different viewpoint that will allow a successful evaluation of the current
website. Under those four individuals, two of them are chosen for the standard reason as they
consists of field knowledge such as website designing and software developing. One of them can
be termed as user of non-standard reason for contributing in evaluation process. Last one is the
user with disabilities as she only has basic interface knowledge of the evaluation process. This
four personas are followed-
Person 1
The name of the first user is Matthew L Hayne, a senior software developer of a standard
company in United Kingdom. He passed his graduation from University College London with an
information technology degree. He is specialist in domain knowledge and have an extensive
experience of over 20 year. Other than his field works he is specialist in WordPress, pro-tools,
Adobe suite and 3D SMX. He is also social and always focused to learn new interface,
relevant to his field work. As he is a specialist in the software developer field, he is chosen for
standard reason to evaluate the website in an efficient manner. User 1 persona is followed-

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EVALUATION OF AN E-COMMERCE WEBSITE
Figure 1: Persona of user 1
Person 2
Isabel Moran is the second user and most appropriate for evaluating the website as she
have experience of several years in this field. She passed her graduation from university of
Manchester, UK with a significant grade. At the early stage of her professional life, she was
working as individual, doing part time work. She also worked in anime industry for some period.
Now she is working on a developed IT sector where her work has significant value in the
company. She is not very social and also not interested to evaluate different things that are not
directly related with her work. She is highly conversant with WordPress, Adobe suite and other
website designing tools that makes her appropriate for this site evaluation. The persona of the
Second user is followed-

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EVALUATION OF AN E-COMMERCE WEBSITE
Figure 2: Persona of 2nd user
Person 3
The third use chosen is Grace Gallagher, an electronic goods supplier, currently working
for a standard company in London. She has graduated from the University College, London. She
is a professional in the animation industry. However, she also is an electronic goods supplier
who buys electronic products in bulks for her store. She is social and has a very wide
field knowledge. She is chosen for her familiarity over the electronic goods demand and
supplies. She also have a basic knowledge over WordPress and management tools that will be
necessary to evaluate the certain website in an effective manner. User 3 is termed as the person
with a non-standard reason for contributing in the evaluation process. The details of her persona
is followed-

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EVALUATION OF AN E-COMMERCE WEBSITE
Figure 3: persona of third user.
Person 4
The fourth user is Aimee Baldwin, a social media marketing specialist, passed her
graduation from London University. She has a job role as customer who will be accountable for
purchasing goods from online stores. This user is also an analytical person who specializes in
social media marketing. The course for such digital innovation is the internet. However her skills
over the evaluation field is very low as she is only familiar with browsers like Google and
Mozilla, MS-office and social networking sites. This user is termed as the user with a disability
as she is only observing for websites with a good interface. The skills of this person is illustrate
below-