Evaluation of Company Business Plan | Green Power

EVALUATION OF COMPANY BUSINESS PLAN
Evaluation of company business plan
Name of the Student
Name of the University
Author Note
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EVALUATION OF COMPANY BUSINESS PLAN
Table of Contents
1.0 Introduction................................................................................................................................3
2. Business Profile of Green power consultancy.............................................................................5
2.1 Vision and mission of the business...................................................................................5
2.2 Market research.....................................................................................................................6
2.3 Operational strategy...............................................................................................................6
2.4 Products and services.............................................................................................................7
2.5 Marketing plan.......................................................................................................................8
2.6 Financial strategy...................................................................................................................8
3. Business profile of Borrow my tools...........................................................................................9
3.1 Vision, Mission, and goals...................................................................................................10
3.2 Market research...................................................................................................................10
3.3 Operational strategy.............................................................................................................11
3.4 Products and services...........................................................................................................12
3.5 Marketing plan.....................................................................................................................12
3.6 Financial strategy.................................................................................................................12
4.0 Strengths of business plan.......................................................................................................13
4.1 Green power consultancy....................................................................................................13
4.2 Scholarly research................................................................................................................13
4.3 Strengths of Borrow my tools..............................................................................................15
4.4 Scholarly research................................................................................................................15
5.0 Weaknesses of business plan...................................................................................................16
5.1 Green power consultancy....................................................................................................16
5.2 Scholarly research................................................................................................................17
5.3 Limitations of business plan of Borrow my tools................................................................18
5.4 Scholarly research................................................................................................................18
6. Analysis of the two business plans............................................................................................19
7.0 Recommendations for improvement........................................................................................20
8.0 Competencies faced on this assignment..................................................................................20
9.0 Lessons learnt for the assignment............................................................................................21
10.0 Conclusion.............................................................................................................................21
11.0 References..............................................................................................................................23
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EVALUATION OF COMPANY BUSINESS PLAN
1.0 Introduction
Business plan are the strategy which is created by strategic planners of commercial
business organizations which helps to enhance their sales and marketing strategies as well as the
financial background of the business. The vision and the mission of business can be addressed in
the first place with the help of a business plan (Berbegal-Mirabent, Gil-Doménech & Alegre
2016). The functional as well as the operational strategy of a business environment can be
verified in the first place using the business plan.
This paper shall highlight the business plans of two commercial business organizations
such as Green power consultancy and borrow my tools. The strength and limitations of the
business plan of these two organizations shall be highlighted in this paper. The report shall also
provide a few recommendations of the two selected organization which can help them to enhance
their business plans. The business plans of the two organizations which will be illustrated in this
paper shall reflect the quality of service which is provided by the two commercial organizations.
The prime drawbacks, as well as the strengths of the organization, shall also be reflected on this
assigned in an organized manner (Fulker et al., 2016). The effective as well as the innovative
ways which are adopted by these two organizations can also be understood from the discussions
which are made in this paper.
This paper shall be very much useful to understand what exact changes are required in
the business plans of the two organization which will be selected in this paper. The
recommendations which will be provided in this paper shall be entirely based on the current
market trends and the gaps which will be identified from the business plans of the two selected
organizations (Li et al., 2019). The impact of the different business factors such as the consumers
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EVALUATION OF COMPANY BUSINESS PLAN
of the business, opportunities for the employees working in these two organizations, the different
types of business risks and the impact of the identification of the loyal consumers shall be
considered while proposing the recommendations for these two business organizations (Smith,
2018). The recommendations will be very much useful for the consumers of these organizations
as they can get better quality products and services if the proposed recommendations are
accepted by the strategic planners of those organization who creates their business plans. The
following segment of this report shall be identifying the business profiles of the two selected
business organizations.
2. Business Profile of Green power consultancy
This commercial consultancy was established in the city of Burlington. There is a
seasoned management team which works for this organization, they look after the changes
required in their current business plan. Each of the building designers as well as the architects of
the city can get the services and the products which are provided by this company. The sales
percentage, gross margin and the net profit of this business have increased in the last three years
in Green Power Consultancy (Stewart, 2017). Every long term strategy which is adopted by this
organization can be understood from the business plans of this organization due to its
transparency. These organizations also provide a variety of service to each of their consumers,
some of the products which are offered by this organization include grey water usage system and
the advanced passive heating system. Every client of this business are given special discounts
and loyalty discounts.
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EVALUATION OF COMPANY BUSINESS PLAN
2.1 Vision and mission of the business
Collaboration with the diverse categories to business partners to offer the best quality
services is the primary vision of this business. This business organization wants to be a leader
among the other architecture organizations which are there in the same city. Enhanced decision-
making ability can be considered as the other vision of the strategic planners of this corporate
business organization. Delivery of high-quality products and services to the clients is the
foremost aim of this commercial organization. This organization provides green power solutions
to each one of the clients wants to make new constructions in the Burlington community. The
steering committee of this business is investing hugely on the customer service departments so
that they can identify the loyal customers. Creation of a sustainable environment is one of the
prime goals of this commercial business organization. The other goal of this commercial
organization is customer satisfaction which can provide them with a competitive edge over the
other similar organizations in the city. The company aims to provide good quality service in each
of their online orders which are booked online.
2.2 Market research
This commercial organization has numerous customer groups related with the marketing
team. These groups are very much useful to understand the current as well as the future trends of
the business (Swanson, 2017). Identification of professional and efficient architects is another
significant marketing strategy which is a part of the business plan of this business. Based on the
current business plan of this organization it can be said that this company has two distinct target
market groups, the first group is the architects who creates the structure of the buildings and the
second group is the consumer group who deals with the environmental elements of the building.
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EVALUATION OF COMPANY BUSINESS PLAN
2.3 Operational strategy
The operational strategy of Green Power consultancy is very much impressive as it has
segregated their target market into two different customer groups such as the customers and the
architects. The role of each of these customer groups was very much important for the growth of
this business in the last three years (Cant, 2016). The customer groups of this organization likes
to maintain a good relationship with each of the external stakeholders such as their service
providers, this operational strategies has helped this organization to improve their revenue from
$200,000 to $5M. A through cost benefit analysis is conducted before any type of green energy
project which is considered by the individual consumers of this business. Most of the individual
consumers who works in this business are under graduates unlike the other similar organizations
in Burlington. The architects of this organization are used as sales people by the management
team of Green Power as they understand the exact value added services which are required by
the consumers of this business (Götz, 2020). These architects communicates with the consumers
of this business both at personal level as well as in professional level to understand the varying
expectation of the consumers. The prime reason behind the communication in personal level by
the architects is to understand the personal consciousness and the ethics of the individuals. The
operational strategy of this business is very much advanced and this organization likes to work
on different categories of project such as the residential projects and the corporate projects.
2.4 Products and services
Wide ranges of services are provided by this organization like the passive heating vents,
employee transportation services. Passive heating is one of the services offered by Green Power
consultancy, this service is applied during the construction of a new structure in a green building
environment. The additional heat which is usually generated from the buildings are absorbed
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