Evaluation of opportunities

Evaluation of
opportunities

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Evaluation of opportunities and threats by Mega trends.............................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
........................................................................................................................................................9

INTRODUCTION
Evaluation of opportunities is defined as the procedure of combining both market
research and client data in order to determine certain opportunities to achieve growth in the
particular market as well as formulating a strategy to enhance growth. There are certain factors
been involved in evaluation of opportunities like market size, relationships, to manage cash flow,
passion and skill sets(Delbeck and Heise, 2021). The below report includes certain issues and its
impact on the organisation. The report is based on Mega trends. It is a movement that is been
initiating in the macro environment and pose a major impact on all products that consumers want
to buy for their future. The report is based on Atelier chiang mai. It is a clothing manufacturing
company based in Thailand. They produce effective garments at high level for around 20 fashion
brands.
MAIN BODY
Evaluation of opportunities and threats by Mega trends
Mega trend Key issues Impact and Implication
Industry 4 : Speed of
technological advancement
Speed of technological
advancement
In context with technological
advancement is the main
concept of industry 4. The big
data and all kind of analytics
were affecting the decision
making which led to closing of
many tasks, changes in the
organisation work and
mismatch among everyone.
Due to all automated tasks the
impact led to fear among all
employees that they may lose

job(Zhijun and Bin, 2020). For
this a continuous awareness
among all technologies is
required before the training
also and after its management
also. It will require certain
changes in context with all
external communications to
show their customers that they
are at the top position of
technological developments.
Sustainability Resource depletion The impact got posed on
energy supply per capita and
electricity production. To solve
this problem creation of
monitoring systems should be
done in context with both
demand and supply of food,
water and other mineral
resources (Kuprovska, 2020).
In relation with Atelia chiang
mai, they faced an impact on
their energy supply. As they
used to produce garments on
high basis but with respect to
this their resources were also
getting depleted due to their
per capita income.
Demographics Urbanisation The impact posed was in
relation with population