An Evaluation of Recent Trends and Strategies in the Fitness Market

This essay evaluates the dynamic trends within the fitness market, focusing on how modern technology shapes marketing strategies. It explores virtual reality's role in product advertisement, interactive content's engagement tactics, and voice search's impact on customer interaction. The essay highlights the benefits and limitations of each trend, emphasizing their influence on consumer behavior and brand advertisement. It discusses the origins of these trends, linking them to technology companies like Forbes, and emphasizes the importance of adapting to new strategies. The essay concludes by underscoring the significance of these technological advancements in branding and advertising within the fitness industry.

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Evaluation of Trends within the Fitness Market
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Introduction
The emerging trends within the fitness marketplace are changing constantly especially
when it comes to the modern era on audience analysis, social media, and automated ads
technology. The origin of the changing market trends and fitness is directly from the Forbes
communication technology company. The activities which are currently trending are ads and
brand advertisements in social media. Through the technology, market approach and strategies in
marketing are so unique and effective contrary to the old trends in the market. In currently
marketing trends and fitness, most of the marketers are looking for the new horizons within the
year and new ways through they will have their duties done. In this essay, I will discuss some of
the current fitness in the marketplace. I will include concepts of its fitness and how popularity is
they in the market. In addition, I will discuss their benefits as well as their limitations within
their general population. The trends make use of modern technology for the purpose of coming
up with mechanisms on advertisement as well putting the market strategies in place. The
following are some of the emerging trends within the marketplace.
Virtual reality
This is one of the current trends within the marketplace which was invented by Ashley
Murphy in scribbling and Associates Company. Virtual reality is becoming common practice
within the market as a tool for the brands and products marketing. It is basically used for the
purpose of exposing and advertising the small or large volume of the product to the potential
market. It acts as the influencer for the overall strategies within the market (Mattke, Schnyer, &
Van Busum, 2013). It is the counter base for the marketing within the business. The limitation
with virtual reality is that it is not effective in communing with the target customers and
audience regarding how the product is used or any relevant descriptions regarding the product.

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In addition, a lot of the skills and technology is needed to design the VR for the purpose of
sending the message to potential customers. In the same case, not all the customers are
conversant with the new technology so it becomes a challenge that most of the adverts may
reach a few numbers of the customers. Nevertheless, the Virtual reality is still emerging and
therefore everyone is supposed to explore the options for the determination how best can
customer benefit fullest from the emerging trend.
Interactive content
This is another form of the emerging market trends in the modern society invented by
Maloney in the Percipient Digital Company. The general principle behind the trend is that many
of the market brands fall in this trend. To be specific, B2B space is the form of the blog format
which is presented inform of the PDF or even the article format. This is applied for the purpose
of generating the contents for the market strategies (Danna, & Griffin, 2018). Currently, the
interactive form of the webs is mostly used for the purpose of dealing with the engaging visitors.
This form of the trend deals with the fact that most of the experiences have an experience of
thought for the leadership (Baicker, & Song, 2010). The trend mostly applies the principle of
compelling, visual ways and animations for the purpose of generating leads to reach new
potential customers for the product within the marketplace. The limitation of the trend is that it
is connected to the technology and it takes the mandate of the customers to get the information
regarding the products under advertisement by reading the blogs. This becomes a challenge
because most of the customer has no access to the blogs and therefore benefiting from the
information offered regarding a particular product becomes a challenge.
Voice search

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This is one of the emerging trends in the market invented by Elizabeth Walton from Yext
company is being used for the purpose of making the business a unique from one another. It has
changed the way through which the customers are interacting with the market world. The trend
is based on the principle that once the customer asks a question regarding a certain product
within the market he/she does not get 100 links but one straight answer for the same. In this
case, the customer will be answered so fast without much time wastage in searching deeper as it
used to be in old market trends. The business has taken the mandate to make sure that the main
providers for the voice search such as Apple, Microsoft, and Google get the correct information
as well as the facts regarding the business. This is so important for the purpose of providing
correct information regarding the business whenever the customer asks for any information
regarding the progress or the type of the product offered by the business. This improves the level
of the honest about the product if the customer gets what described the product is exactly what is
offered and given in the voice search engine (Lord, & Stephenson, 2012). This has been an
advantage to the marketers since voice clearly provides the exact description about the product
which is being advertised. The one important thing about this market trend is that the customers
are given room to leave their reviews regarding the services that they received from a certain
product. This will translate to a high level of trust regarding the product and basic improvements
on the products can be taken into consideration.
Conclusion
In the easy, I have discussed some of the various current trends within the market trends
alongside the person behind their existence. The business field is an emerging trend which
requires a lot of technology for the purpose branding and advertising the products. Some of the
trends are gain the popularity within the society through the application of the technology

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mechanisms. The concept of fitness is seen in the fact that most of the businesses are adopting
modern trends in the marketplace. Reflecting on how the trends have emerged on the basis of
the fitness landscape, the trends have made use of modern technology to put their strategies in
place.

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References
Baicker, K., & Song, Z. (2010). Workplace wellness programs can generate savings. Health
affairs, 29(2), 304-311.
Brown, Z., & Dowlatabadi, H. (2010). Evaluating user experience in green buildings in relation
to workplace culture and context. Facilities, 28(3/4), 225-238.
Danna, K., & Griffin, R. W. (2018). well-being in the workplace: A review and synthesis of the
literature. Journal of management, 25(3), 357-384.
Lord, A., & Stephenson, P. (2012, April). Emergent behaviour in a new market: facilities
management in the UK. University of Cambridge (pp. 357-372).
Mattke, S., Schnyer, C., & Van Busum, K. R. (2013). A review of the US workplace wellness
market. Rand health quarterly, 2(4), 56-67.