Fitness Market - Assignment

Running head: EVALUATION OF TRENDS WITHIN THE FITNESS MARKET
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Evaluation of Trends within the Fitness Market
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EVALUATION OF TRENDS WITHIN THE FITNESS MARKET
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Introduction
The emerging trends within the fitness marketplace are changing constantly especially
when it comes to the modern era on audience analysis, social media, and automated ads
technology. The origin of the changing market trends and fitness is directly from the Forbes
communication technology company. The activities which are currently trending are ads and
brand advertisements in social media. Through the technology, market approach and strategies in
marketing are so unique and effective contrary to the old trends in the market. In currently
marketing trends and fitness, most of the marketers are looking for the new horizons within the
year and new ways through they will have their duties done. In this essay, I will discuss some of
the current fitness in the marketplace. I will include concepts of its fitness and how popularity is
they in the market. In addition, I will discuss their benefits as well as their limitations within
their general population. The trends make use of modern technology for the purpose of coming
up with mechanisms on advertisement as well putting the market strategies in place. The
following are some of the emerging trends within the marketplace.
Virtual reality
This is one of the current trends within the marketplace which was invented by Ashley
Murphy in scribbling and Associates Company. Virtual reality is becoming common practice
within the market as a tool for the brands and products marketing. It is basically used for the
purpose of exposing and advertising the small or large volume of the product to the potential
market. It acts as the influencer for the overall strategies within the market (Mattke, Schnyer, &
Van Busum, 2013). It is the counter base for the marketing within the business. The limitation
with virtual reality is that it is not effective in communing with the target customers and
audience regarding how the product is used or any relevant descriptions regarding the product.

EVALUATION OF TRENDS WITHIN THE FITNESS MARKET
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In addition, a lot of the skills and technology is needed to design the VR for the purpose of
sending the message to potential customers. In the same case, not all the customers are
conversant with the new technology so it becomes a challenge that most of the adverts may
reach a few numbers of the customers. Nevertheless, the Virtual reality is still emerging and
therefore everyone is supposed to explore the options for the determination how best can
customer benefit fullest from the emerging trend.
Interactive content
This is another form of the emerging market trends in the modern society invented by
Maloney in the Percipient Digital Company. The general principle behind the trend is that many
of the market brands fall in this trend. To be specific, B2B space is the form of the blog format
which is presented inform of the PDF or even the article format. This is applied for the purpose
of generating the contents for the market strategies (Danna, & Griffin, 2018). Currently, the
interactive form of the webs is mostly used for the purpose of dealing with the engaging visitors.
This form of the trend deals with the fact that most of the experiences have an experience of
thought for the leadership (Baicker, & Song, 2010). The trend mostly applies the principle of
compelling, visual ways and animations for the purpose of generating leads to reach new
potential customers for the product within the marketplace. The limitation of the trend is that it
is connected to the technology and it takes the mandate of the customers to get the information
regarding the products under advertisement by reading the blogs. This becomes a challenge
because most of the customer has no access to the blogs and therefore benefiting from the
information offered regarding a particular product becomes a challenge.
Voice search