Assignment on Event and Marketing

Running head: EVENT AND MARKETING
Event and Marketing
Name of the Student:
Name of the University:
Author note:

1
EVENT AND MARKETIING
Table of Contents
Introduction................................................................................................................................2
Finding and Analysis..................................................................................................................2
Definition and classification of events...................................................................................2
Marketing activities of Red Bull and their role......................................................................3
Role of Marketing Mix...........................................................................................................4
How Red Bull uses Marketing Mix to inform its marketing strategy....................................4
STP Red Bull..........................................................................................................................5
Risk management consideration to be taken..........................................................................7
Conclusion..................................................................................................................................8
References:.................................................................................................................................9

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EVENT AND MARKETIING
Introduction
There are several types of events organized by different authorities in different parts
of the world. The main aim of any event organized is to implement the sense of brotherhood
and togetherness among the different set of people ranging from different type of cultural and
social groups. This paper will elaborate on the subject of events and marketing. It will focus
on the definition and classification of special events. It will shed light on the key marketing
activities that are undertaken by Red Bull and their role in their overall marketing strategy.
Furthermore, it will also discuss about the role of marketing mix and the company is using
the marketing mix to inform their marketing strategy.
Finding and Analysis
Definition and classification of events
Events are described as public assembly for the purpose of education, reunion,
marketing or celebration. The special events are the phenomenon that arises from the non-
routine occasions that have leisure, personal, cultural and organizational objectives sets apart
from normal day-to-day activities, whose primary purpose is to celebrate, challenge, entertain
or enlighten the experience of a group of people (Brown 2014).
Events are classified in terms of their size and type.
1. In terms of types:
Festival events: They are organized traditionally after a specific time interval for a
year or more, but the time and dates of these events are fixed.
Business events: They are organized by different business organizations for their
business needs. Example- business seminars and meetings