Event Concept: Designing an Event for National Congress of Australia’s First People

This report focuses on the event concept and design for National Congress of Australia’s First People. The event aims to improve the life of Aboriginal and Torres Strait Islanders in Australia by showcasing their culture and achievements. The event will be held in Sydney for two consecutive days and will include traditional activities, handicrafts, short films, and documentaries. The event will end with feedback from the client organization.

Running head: EVENT CONCEPT
Event Concept
Name of the student:
Name of the university
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1EVENT CONCEPT
Overview
This report will focus on the event concept and design which is situated in Australia. The
client of the event is National Congress of Australia’s First People (Congress). This organization
is based on the advocates for recognizing the rights of the Aboriginal and Torres Strait Islanders’
people.
About the event
The purpose of the Congress is to keep a track of the previous years’ activities of the
members, their policies and advices about the decision to be taken in the following year.
Therefore, the event is intended to show the best part of the Aboriginal and Torres Strait
Islanders in front of others. It was a responsibility of the locals to portray the best side of the
Aboriginals and Torres Strait Islanders in front of the clients. The strategic goals of the clients’
activities were set by highlighting on the financial expectations. This organization consists of
twelve staff members along with six board members. Such events are held in different locations
in and around Australia every year. This year the event will be held in the Sydney location.
Event concept
This event is going to be held for improving the life of the Aboriginal and Torres Strait
Islanders in Australia. Therefore, this event is aimed at portraying the best part of the aboriginal
community people. The superior community of Australia has a tendency to look down upon the
indigenous people and treat them as inferiors. This event will break the notion of this particular
community and show their best parts in front of the clients. The client of the event is National
Congress of Australia’s First People (Congress), which is a membership- based organization.

2EVENT CONCEPT
This client organization is responsible for working towards the improvement of social,
cultural, economic and environmental future for the Aboriginal and Torres Strait Islanders. They
help in building and strengthening relationships among the government and industry with the
indigenous community people. The client possesses fair and wide membership by assuring
gender equality and active participation from the youth, urban, regional and remote communities.
They encourage leadership among the indigenous community people, which changes based on
the members’ decisions.
In front of such a reputed organization, the event needed to be conducted properly so that
it leads to a better outcome for the aboriginal community. The location is set to be Sydney for the
current year and the event will be held for two consecutive days to serve the purpose of showing
the best part of Sydney in front of the event audience. The event will consist of 200 Aboriginal
and Torres Strait Islanders from all over Australia that will include academicians, cultural leaders
and professional members. Brownlow Medallist and Adam Goodes were selected as the key
speakers for the event. The total budget allocated for the event is approximately $175,000, out of
which $70,000 is allocated for the grand finale.
Event theme
The theme of the event is to conduct a unique, exciting, joyful, motivating program to
commemorate the success of the previous years’ events. The theme will be set in such a manner
that the cultural aspects of the Aboriginal and Torres Strait Islanders are highlighted in front of
the clients. The intention behind organizing this event is to offer the guests a scope for
relaxation, unveil their stress and enjoy with the help of a membership- based organization.
Moreover, the event is an opportunity to raise funds for the indigenous community. There will be

3EVENT CONCEPT
no provision for alcohol in the event to maintain the dignity of the Aboriginal community despite
the fact that the Board members have agreed to set up a cash bar.
Event plan
Following are the points, which are considered important in the course of the upcoming event:
 The event will be held in Sydney
 Two consecutive days will be allocated
 Client- National Congress of Australia’s First People (Congress)
 Tentative dates- 14th and 15th September 2018
 Tentative time- 10 am to 6 pm
 The event will focus on the traditional activities of the Aboriginal and Torres Strait
Islanders
 The handicrafts designed by them will be put on display
 A short film will be made on their history and lifestyle
 Their achievements will be displayed through a documentary
 The achievers will be given a scope to share their experiences
 The food and refreshment will be served based on their choices
 The event will end with the feedback of the client organization