EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL 18 18 EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL Name of the Student Name of the University Author Note Executive Summary The report considers the Big Day Out music festival 2014 held in Sydney and evaluates the significant areas of the event. Executive Summary 1 Introduction and background 3 Background 3 Event history 3 Overview 3 Overall success 3 Overall growth 4 Operational Overview
Report on the Big Day Out Music Festival 2014
Event Planning and Management (CX660007)
Added on 2021-12-07
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Running head: EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL Name of the Student Name of the University Author Note
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL1 Executive Summary The report considers the Big Day Out music festival 2014 held in Sydney and evaluates the significant areas of the event. The report is focused towards the understanding of the functional establishment of the event and its significance towards engaging the target audience. The background of the event has been given and moving forward the essential aspects that are concerned with the event have been discussed. The event needs to incorporate more funds through better sponsorship structure and build effective cooperation with various organizations in order to develop as a significantly large music event in the country. The social, economic, cultural and international significance of the event have been discussed.
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL2 Table of Contents Executive Summary.........................................................................................................................1 Introduction and background...........................................................................................................3 Background..................................................................................................................................3 Event history................................................................................................................................3 Overview......................................................................................................................................3 Overall success............................................................................................................................3 Overall growth.............................................................................................................................4 Operational Overview......................................................................................................................4 Operational Success.....................................................................................................................4 Activities and timeline.................................................................................................................4 Safety issues.................................................................................................................................4 Ticketing and registration............................................................................................................5 Venue analysis.............................................................................................................................5 Problem areas...............................................................................................................................5 Sponsorship and Funding................................................................................................................5 Current sponsorship structure......................................................................................................5 Sponsorship recommendations....................................................................................................6 Participation.....................................................................................................................................6 Participant profile........................................................................................................................6
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL3 Nature of participation.................................................................................................................7 Demographics..............................................................................................................................7 Promotion of Achievement..............................................................................................................7 Local achievements.....................................................................................................................7 Promotion of high achievement...................................................................................................8 Experience as a world class event...................................................................................................8 Opportunities to the audience......................................................................................................8 Level of interest and Support.......................................................................................................9 Benefits............................................................................................................................................9 Contribution to culture.................................................................................................................9 Celebration of cultural diversity..................................................................................................9 Sense of identity........................................................................................................................10 Job creation................................................................................................................................10 Political benefits........................................................................................................................10 Environmental impact................................................................................................................10 Stakeholder’s impact.................................................................................................................10 Media Analysis..............................................................................................................................11 Media coverage and value.........................................................................................................11 Outcomes of media exposure.....................................................................................................11 Marketing and promotion..............................................................................................................12
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