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Report on the Big Day Out Music Festival 2014

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Event Planning and Management (CX660007)

   

Added on  2021-12-07

About This Document

EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL 18 18 EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL Name of the Student Name of the University Author Note Executive Summary The report considers the Big Day Out music festival 2014 held in Sydney and evaluates the significant areas of the event. Executive Summary 1 Introduction and background 3 Background 3 Event history 3 Overview 3 Overall success 3 Overall growth 4 Operational Overview

Report on the Big Day Out Music Festival 2014

   

Event Planning and Management (CX660007)

   Added on 2021-12-07

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Running head: EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL
Name of the Student
Name of the University
Author Note
Report on the Big Day Out Music Festival 2014_1
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL1
Executive Summary
The report considers the Big Day Out music festival 2014 held in Sydney and evaluates the
significant areas of the event. The report is focused towards the understanding of the functional
establishment of the event and its significance towards engaging the target audience. The
background of the event has been given and moving forward the essential aspects that are
concerned with the event have been discussed. The event needs to incorporate more funds
through better sponsorship structure and build effective cooperation with various organizations
in order to develop as a significantly large music event in the country. The social, economic,
cultural and international significance of the event have been discussed.
Report on the Big Day Out Music Festival 2014_2
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL2
Table of Contents
Executive Summary.........................................................................................................................1
Introduction and background...........................................................................................................3
Background..................................................................................................................................3
Event history................................................................................................................................3
Overview......................................................................................................................................3
Overall success............................................................................................................................3
Overall growth.............................................................................................................................4
Operational Overview......................................................................................................................4
Operational Success.....................................................................................................................4
Activities and timeline.................................................................................................................4
Safety issues.................................................................................................................................4
Ticketing and registration............................................................................................................5
Venue analysis.............................................................................................................................5
Problem areas...............................................................................................................................5
Sponsorship and Funding................................................................................................................5
Current sponsorship structure......................................................................................................5
Sponsorship recommendations....................................................................................................6
Participation.....................................................................................................................................6
Participant profile........................................................................................................................6
Report on the Big Day Out Music Festival 2014_3
EVENT CRITIQUE: BIG DAY OUT MUSIC FESTIVAL3
Nature of participation.................................................................................................................7
Demographics..............................................................................................................................7
Promotion of Achievement..............................................................................................................7
Local achievements.....................................................................................................................7
Promotion of high achievement...................................................................................................8
Experience as a world class event...................................................................................................8
Opportunities to the audience......................................................................................................8
Level of interest and Support.......................................................................................................9
Benefits............................................................................................................................................9
Contribution to culture.................................................................................................................9
Celebration of cultural diversity..................................................................................................9
Sense of identity........................................................................................................................10
Job creation................................................................................................................................10
Political benefits........................................................................................................................10
Environmental impact................................................................................................................10
Stakeholder’s impact.................................................................................................................10
Media Analysis..............................................................................................................................11
Media coverage and value.........................................................................................................11
Outcomes of media exposure.....................................................................................................11
Marketing and promotion..............................................................................................................12
Report on the Big Day Out Music Festival 2014_4

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