Planning a State-Wide Cultural Event
Added on 2020-03-16
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EVENT DESIGN1
TABLE OF CONTENTSIntroduction......................................................................................................................................3Main Body.......................................................................................................................................3Promotion of the idea to all the New Dawn communities and getting their buy-in....................3Setting up the mechanisms to facilitate a state-wide live event on the night..............................4Live Net-Casting..........................................................................................................................4State-wide simultaneous live events............................................................................................5Countdown to midnight...............................................................................................................5Promotion of what happened at the celebrations.........................................................................6Archival footage and documents for posterity.............................................................................6Conclusion.......................................................................................................................................6References........................................................................................................................................72
INTRODUCTIONDesigning an outdoor event for 150,000 is a very big responsibility as there are lots oftasks and operations involved. All these tasks and operations should work simultaneously so thata proper and successful event can be organized.This particular report is created to provide event design for The New Dawn state-widecelebrations in order to mark the bicentennial of the founding of state. Various tasks in the eventlike promotions, live update, etc. will be discussed. MAIN BODYPromotion of the idea to all the New Dawn communities and getting their buy-inIt is one of the biggest events in the state which will be done on a large scale in the midstof the city but simultaneously there will be more events across regional centres and remotelocations. Number of expected audiences including the entire event is around 150,000 and totallead time is 18 months (Li, Lu, Bhagat, Lakshmanan & Yu, 2014). There are various ways inwhich the marketing of an event can be done and it be started with attracting the audience frommain city. The marketing can start with the distribution of flyers in the city and making awarepeople with proper information about the event and the main guests. In order to do this, otherthan flyers, the use of hoardings and radio channels can also be used. However, the budget isvery less so only minimum number of hoardings will be used at prime locations. The promotionswill also include the social media marketing where by using the help of filters, whole state can betargeted with creative videos, information’s status (Getz, 2012). Every day new posts can beupdated on Twitter, Facebook, etc as it is used by millions of people everyday so the event willhave great promotion. Particular hash tags will be created on Twitter and people can be asked toretweets them. Event page will also be created on Facebook as well as on LinkedIn so that it canact as a reminder for people. Other than this, people will also be sent the e-mails and invites sothat they can remember the event and register for it (Tzetzis, Alexandris & Kapsampeli, 2014).The event will also be organized in the remote areas and some other parts of the state andin order to promote their proper flyers can be distributed and also the special booths can becreated where people can be approached directly and talk about the event (Arseneau, Charette &Arseneau, 2013). Use of social media, SMS and e-mail will also be done so that people can bemade remember. 3
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