Event and Entertainment Operation

Running Head: EVENT AND ENTERTAINMENT OPERATION 0
Events and entertainment operation

EVENT AND ENTERTAINMENT OPERATION 1
Contents
Introduction...........................................................................................................................................2
A)...........................................................................................................................................................3
Critical success factor for music event...................................................................................................3
B)...........................................................................................................................................................4
Event operational plan to focus on the operational issues....................................................................4
Licensing and legal issues..................................................................................................................4
Risk management..............................................................................................................................4
Health & Safety (Security and crowd control)...................................................................................5
Supply chain management................................................................................................................6
CSR and sustainability........................................................................................................................6
Waste Management..........................................................................................................................6
Plan to overcome the operational issues..............................................................................................7
C)...........................................................................................................................................................7
Changes in the planning processes........................................................................................................8
Operational management theory to design and deliver the event........................................................8
Interaction with the profession in the industry.....................................................................................9
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11

EVENT AND ENTERTAINMENT OPERATION 2
Introduction
The selection of proper location is very important to organise a music event. It is important to
keep in mind the target audiences so that music event can be organized accordingly. In this
whole report, the discussion on the music event is done which is organized by the Visceral
Visions. The purpose of the music event is to earn money for the charity from around 500
people who are expected to come. However, in order to fulfil the objective of the event,
proper planning is necessary. In this report, the critical success factor such as proper location,
target audience and safety for organising a music event is discussed (Knight, 2016). In these
success factors, the focus on location, audiences, safety, and marketing is done. Besides the
location and audience, safety and promotion is also important to make the event successful.
There are various issues associated with organising a music event with regards to licensing,
managing the inventory, health and safety and managing the waste, therefore, it is necessary
to make an event operational plan so to address these issues. Sometimes, the planning needs
to be changed according to the changing requirement. As an operational manager the changes
made in planning due to the changing circumstances is highlighted in the report. In order to
proper designing of the event, operational management theory has been discussed which
helped in maintaining the proper quality of the event. There are various challenges that might
occur during the event. Therefore, to overcome these issue proper plan for these challenges is
highlighted in the report. The report ends by explaining the interaction with the professional
person in the industry.

EVENT AND ENTERTAINMENT OPERATION 3
A)
Critical success factor for music event
Location- location plays an important role in organising a music event. For organising a
music event, Hyde Park of London is one of the best places. The unique facilities of this park
attract many people to attend music event here. Hyde Park is the best location for music event
as it is located in the centre of the city (The Royal Park, 2018). Due to its easy accessibility,
almost all the people can find it easily. Besides this, the open ground facilities and beautiful
view of the lake provides a major comfort to people The Hyde Park of London is the best
location because the space of this park is enough to cover the risk that might occur due to the
more attendees.
The people- audience is the one who determines the success as well as failure of the event.
The target audience for the music event will be of all the age group so that everyone can
enjoy the memorable night of the music event. In spite of this, the music event will be held on
weekend so that business professionals can also attend and enjoy the event. Besides music,
food and entertainment will be the major attraction for all the people (Khan, 2017). Except
the basic needs, the attention will be given to the emotional connection of the audience with
the music so that event can become memorable for them.
Safety- it is the most important element in the music event. The open space of the Hyde Park
provides people a secure and safe environment. The open space of the park facilitates people
to find the resources they need easily. Separate corners will be made for the resources like
water and food so that people can reach them easily. In this case, signage is the most useful
asset to run the event smoothly (Rutter, 2016). It will be useful in guiding the audiences to all
the resources they need. Besides these facilities, Hyde Park provides the separate place for
parking so that people do not face any difficulties.
Marketing- It is the most useful strategy to get the people in event. The most feasible strategy
to get the most of the people into the event is word of mouth. Although social media will be
used just to convey the timings and useful information regarding the event but most of the
promotion will be done through word of mouth. This will help in saving the cost as well as
timing.