Report on Event Financial Management : Wonderland Agency of London

Event Financial
Management

TABLE OF CONTENTS
1.0 INTRODUCTION.....................................................................................................................1
1.1 Company Profile...............................................................................................................1
1.2 Description of the events..................................................................................................2
1.3 Market research on the events..........................................................................................2
2.0 Analysing the main purpose of financial management within event industry...........................2
2.1 Investment Decisions........................................................................................................3
2.2 Financing Decisions.........................................................................................................3
2.3 Dividend Decisions..........................................................................................................3
3.0 Critically analyse and recommend relevant sources of finance to funds the event...................5
Internal source of finance.......................................................................................................5
External source of finance......................................................................................................6
4.0 Critically analyse and recommend relevant pricing strategies available for pricing the
products or services of event............................................................................................................7
5.0 Critically analyse of Cost Volume Profits analysis to calculate number of customer to break
even..................................................................................................................................................8
6.0 Conclusion and Recommendations............................................................................................9
6.1 Conclusion........................................................................................................................9
6.2 Recommendations............................................................................................................9
REFERENCES..............................................................................................................................11

1.0 INTRODUCTION
Financial management is the process of effective and efficient management of funds
and the source of funds from where the organisation manages to get the funds. This is the
work which is totally depended upon the top management of the companies who are
specialized in this work. This management of financial work is important in every type of
business in all the sectors. While without this management of the funds and source of fund no
business would be able to work and operate in the market. Just as other business do the
financial management event management business also need to manage their funds and
source of fund. In event management it is required top prepare budgets, control the funds and
identify the source of funds. The present report will cover Wonderland Agency of London
which is a renounced event management company. Wonderland Agency is popular to
management all types of corporate and social events and they pool out their funds from
various sources.
1.1 Company Profile
Wonderland is one of the group which has presence in events and musical both
markets. Further, it helps to several businesses for arranging as well as handling events at the
workplace. In addition to this, this company operates in events from last many years and hold
wide range of events in several companies.
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1.2 Description of the events
Illustration 1: Project proposal for Wonderland Agency
1.3 Market research on the events
In order to carry out this particular event by Wonderland then market research is to be
done at here. During this, it can be analysed that total amount worth of 4000 GBP will be
required for completing this specific event. Apart from this, total return worth of 25000 GBP
will be generated as per the market research.
2.0 Analysing the main purpose of financial management within event
industry
Funds are the main and basic requirement of any business or any sector it is necessary
to have the availability of funds in the business so that it can run smoothly. For these funds
and available sources of funds in the event industry it is essential to manage them with proper
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