Event Hospitality and Entertainment

This essay analyzes the vision, mission, and strategic objectives of Event Hospitality and Entertainment, an Australian company operating hotels, resorts, and cinemas. The company aims to increase revenue through innovation, customer loyalty, and technological advancements.

Running head: EVENT HOSPITALITY AND ENTERTAINMENT
Event Hospitality and Entertainment
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Author Note:

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Event Hospitality and Entertainment
Event Hospitality and Entertainment is an Australian Company that operates hotels,
resorts and cinemas, within the continent and also across Germany, New Zealand, China,
Canada, Japan, Hong Kong, Singapore, England, America and India. The company is in the
business since 1910, with its head quarter in George Street, Sydney, generating a huge
amount of revenue every year. Therefore in this essay, the vision and the mission of the
company will be analysed along with a review of the strategic objectives of the company.
Vision: Premium and value cinemas, which is targeted to invest in experienced innovation,
increase the sell, to become more approachable to the customers, including upgraded
technologies and innovations in the properties to gain revenue, opening new rooms and
inventories that would gain the company to expand and leverage capabilities, including more
options in the food and beverages section to increase the sell and profit.
Mission: Increase the customer base, include more various contents in the orientation of the
company, to generate more revenue especially through the properties. The company aims to
introduce developments in the mountain regions and village areas. The company also aims to
practice and profit from business leverages and also aim to work in the orientation of customer
loyalty. They include newer technologies to maintain their aim and in maximizing their existing
developments.
Strategic Objective Measures Of Success Commentary On The Respective
Performance In Each Strategic Objective
A. Growing
Portfolio to
expand
properties.
The properties in
Australia and New
Zealand, have
observed a great
achievement in
revenue and also the
company is
conducting
refurbishment
processes in the
orientation.
The growth rate in the last year is of 67% and
with new acquisitions in George Street itself.
And the future acquisitions are said to be in
Sydney, New Castle, Wollongong, Brisbane
and Cairns City
B. Including a
systematic and
disciplinary
approach.
The company
includes an EVT
Group Results and
Australian
Accounting Standards
in order to measure
the profit concept and
to deal with the
decision management
program.
This EVT and IFRS Results include audits,
reviews and the financial ststements.

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Event Hospitality and Entertainment
C. Including
technologies
in order to
achieve the
aims.
The company
includes new,
upgraded and
modified technologies
into the system of the
conducts, in order to
achieve and reach the
aim. In cases of both
entertainment and
hotels and resorts, the
company includes
upgraded
technologies in order
to upgrade the system
of work and also to
reach to appeal the
customers.
The company has included new models and
ungraded technologies in the rooms and are
using modified technologies in the
entertainment media as well.

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Event Hospitality and Entertainment
Bibliography:
Hudson, S., & Hudson, L. (2017). Customer service in tourism and hospitality. Goodfellow
Publishers Ltd.
Luo, J. M., & Lam, C. F. (2017). Entertainment tourism. Routledge.