This essay analyzes the vision, mission, and strategic objectives of Event Hospitality and Entertainment, an Australian company operating hotels, resorts, and cinemas. The company aims to increase revenue through innovation, customer loyalty, and technological advancements.
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Running head:EVENT HOSPITALITY AND ENTERTAINMENT Event Hospitality and Entertainment Name of the University: Name of the Student: Author Note:
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1 Event Hospitality and Entertainment Event Hospitality and Entertainment is an Australian Company that operates hotels, resorts and cinemas, within the continent and also across Germany, New Zealand, China, Canada, Japan, Hong Kong, Singapore, England, America and India. The company is in the business since 1910, with its head quarter in George Street, Sydney, generating a huge amount of revenue every year. Therefore in this essay, the vision and the mission of the company will be analysed along with a review of the strategic objectives of the company. Vision:Premium and value cinemas, which is targeted to invest in experienced innovation, increasethesell,tobecomemoreapproachabletothecustomers,includingupgraded technologies and innovations in the properties to gain revenue, opening new rooms and inventories that would gain the company to expand and leverage capabilities, including more options in the food and beverages section to increase the sell and profit. Mission:Increase the customer base, include more various contents in the orientation of the company, to generate more revenue especially through the properties. The company aims to introduce developments in the mountain regions and village areas. The company also aims to practice and profit from business leverages and also aim to work in the orientation of customer loyalty. They include newer technologies to maintain their aim and in maximizing their existing developments. Strategic ObjectiveMeasures Of SuccessCommentary On The Respective Performance In Each Strategic Objective A.Growing Portfolioto expand properties. Thepropertiesin AustraliaandNew Zealand,have observedagreat achievementin revenue and also the companyis conducting refurbishment processesinthe orientation. The growth rate in the last year is of 67% and with new acquisitions in George Street itself. And the future acquisitions are said to be in Sydney, New Castle, Wollongong, Brisbane and Cairns City B.Includinga systematic and disciplinary approach. Thecompany includesanEVT GroupResultsand Australian Accounting Standards inordertomeasure the profit concept and todealwiththe decision management program. This EVT and IFRS Results include audits, reviews and the financial ststements.
2 Event Hospitality and Entertainment C.Including technologies inorderto achievethe aims. Thecompany includesnew, upgradedand modified technologies into the system of the conducts, in order to achieve and reach the aim. In cases of both entertainmentand hotels and resorts, the companyincludes upgraded technologies in order to upgrade the system of work and also to reachtoappealthe customers. The company has included new models and ungraded technologies in the rooms and are usingmodifiedtechnologiesinthe entertainment media as well.
3 Event Hospitality and Entertainment Bibliography: Hudson, S., & Hudson, L. (2017).Customer service in tourism and hospitality. Goodfellow Publishers Ltd. Luo, J. M., & Lam, C. F. (2017).Entertainment tourism. Routledge.