Event Investigation Report for Classic Motor Event Company Analysis

This report provides a comprehensive analysis of the Classic Motor Event Company's business operations, focusing on event investigation and strategic planning. It begins with an introduction to business management principles and the importance of investigation in understanding market trends. The main body of the report delves into the changes introduced by the company, such as the implementation of telematics technology, and the application of Lewin's change model to manage these changes effectively. The report discusses the unfreeze, change, and refreeze stages of the model, emphasizing the importance of communication, employee involvement, and learning in reducing restraining forces. The report also explores strategies to reduce resistance to change, including communication and employee involvement, and concludes by summarizing the key findings and the importance of environmental investigation before implementing any changes. The report highlights how the company can improve by using Lewin's change model.

EVENT
INVESTIGATION

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Change introduced by Company ...........................................................................................1
Lewin's change model............................................................................................................2
Reducing the restraining forces..............................................................................................3
CONCLUSION................................................................................................................................4

INTRODUCTION
Business management refers to ethics and conduct which is followed by an organisation
in order to maintain discipline and ethics in their business operations. Investigation is conduct in
order to gain knowledge and understanding of business environment like what is trending and
what can be concluded from it and by this, organisations will protect themselves from loss in
future. This report is in the context of Classic Motor Event Company which organises event for
the motor shows. Company organises various shows around England and are committed to make
their shows special and enthusiasts for the public. This report covers new business plan for the
company which includes recommendations for the business and also reduces the restraining
forces.
MAIN BODY
Change is necessary in an organisation in order to manage or commence new things and
it is a new system which impact the internal system of company. Change brings improvement
along with it but it require monitoring and controlling in order to achieve better results. To
introduce change in an organisation Classic motor event company need to prepare a new plan to
gain competitive advantage:
Vision and Mission of Company: Their vision is to become a premier event management
service provider to local and global customers. Mission is to provide price effectual solutions to
their clients with prime service and prominent customers satisfaction.
Objectives: Their objective is to provide great day out for motor vehicle champions and
conduct outdoor shows for their customers in order to satisfy them.
Change introduced by Company
Motor companies introduce various changes and are expected to reduce the number of
casualties as a whole. Smart invention which is a “telematics technology”. In this, a GPS tracker
is kept in the vehicle which helps in monitoring the driving style of driver. In can be done by
recording and mapping the speed of car and if risk is found then it is informed to the insurance
company. Insurance is based on the social and economical factors and also consider the driving
habits. To implement change appropriately, team members need to discuss ideas which will
provide suitable recommendations to the organisation and understand it that whether the changes
are positive or negative. To understand changes, Lewin's change model is used:
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Lewin's change model
(Source: Unfreeze-Change-Freeze, 2019)
This model states that employees should work in an area where they feel secure and also
useful for the managers and leaders while implementing changes in an organisation. It helps in
understanding the behaviour of the employees because changes are resisted by many employees
and to adopt these changes leaders need to motivate their subordinates. This model is divided
into 3 parts which are discussed as:
Unfreeze: At this stage, leaders of Classic motor event company are suggested to provide
motivation in order to reduce the resistance. For employees, it is necessary to understand that
change is necessary for an organisation. To adopt changes, it is important to maintain stability in
an organisation. Changes are implemented when things does not go well and employees will
understand the situation and try to adopt changes for the betterment. Here, leaders of an
organisation adopt democratic leadership to maintain consistency by involving their subordinates
in changes procedure.
Change: It occurs when employees will understand the reason behind change and why it
is beneficial for them. It is important for the leaders of Classic motor event company to
communicate changes with their subordinates and get over from all the bruit. Here, employees
being more innovative in order support new change. Changes are proposed by top management
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Illustration 1: Unfreeze-Change-Freeze

and implemented by leaders and subordinates of Classic motor event company in order to
achieve success in the motor event industry. For employees, it is not easy to accept the changes
and this is the reason why changes takes time in adoption. In addition to this, leaders of the
company need to make sure that employees feel connected while adopting changes during the
change period.
Refreeze: This is the last stage, in which change is implemented and employees are start
adopting changes and try to bring consistency and stability in their work or adjust themselves
under new guidelines. Here, it is essential for the leaders of Classic motor event company to
closely monitor and control their employees and provide training to them by which they can
easily adopt and survive during the change time. Moreover, leaders need to make sure that each
and every employee is participating in the change and also make control over it in order to make
sure that changes does not affect productivity of the organisation.
Reducing the restraining forces
When changes are implemented in an organisation, it becomes quite complex for leaders
and managers to manage employees as most of them oppose and not in favour to adopt change.
Somehow, employees think that changes bring inconsistency in their work and they also have
fear of losing their power and position in the organisation. Employees need to aware about the
driving forces which is required make effective changes. There are many forces which restrain
changes and in order to reduce them Classic motor event company can use various restraining
forces:
Communication: Fast and clear communication is required for implementing any change
in an organisation. In Classic motor event company, communication can be improved by two
ways. Firstly, leaders will announce the urgency to change by spreading awareness among
employees about the driving forces for change. Another one is, communication will reduce the
fear of failure. The success of change depends on the relationship and communication between
leaders and subordinates. Its strength is, if one person gets trained about the change then that
individual can guide others in order to implement change sin an appropriate manner. Its
weaknesses is, it is time consuming if training is given to many people as everyone has different
view point and perception and they gets confuse at that time.
Involvement of Employees: Involvement of employees is very important in order to
implement changes in smooth manner as by involving them in change procedure employees feel
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worthy and important for the organisation. In order to involve employees in change, Classic
motor event company make special committee or a team in essence to indulge employees in the
decision-making process. By involving employees in decision-making they feel responsible for
their success instead of viewing themselves as part of someone else's decision.
Learning: It is an important thing in order to introduce change as it includes training,
developing, coaching etc. and while adopting changes subordinates need new skills and
knowledge in order to adopt changes smoothly. When Classic motor event company introduce
new technology, they need to analyse the previous behaviour of employees and built some
techniques which makes easy for them to take changes in smooth manner without facing any
barrier. Here, company adopt action learning technique for their employees in order to develop
their skills and knowledge which will improve the creativity skills of employees and these skills
helps them to think more innovative while adopting frequent changes in the dynamic business
environment. Company can adopt coaching method as it helps the employees in learning things
by new ways but it is time consuming.
CONCLUSION
From the above information it is summarised that before implementing changes in an
organisation it is necessary to investigate about business environment and their employees frame
of mind. By this, it becomes easy for them implement changes in an appropriate manner and this
study helps them in smooth running and functioning of organisation. For this, company use
Lewin's change model as it is helpful in implementing changes in smooth manner.
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