Event Legacy Proposal

EVENT LEGACY PROPOSAL

Table of contents
INTRODUCTION
1. Domestic and/or international attention due to events’ media coverage:
2. Positive and negative impacts on destination’s image from the event:
3. Destination’s plans to capitalize on the events’ benefits to develop other tourism products.
4. Strategic recommendations to future event stakeholders to make events’ legacy more sustainable:
Event life cycle model
CONCLUSION
REFERENCES

INTRODUCTION
Event legacy is a general idea that an event can have a long term positive impact upon the host
area in both physically and economically (Allen, 2021). The Santos Tour Down Under is the
largest cycling festival and the biggest cycling race in the South Australia. It is an 11-day event
in which professional cycling teams race on the streets of Adelaide and South Australia. This
presentation will discuss the impact and event benefits capitalization through event life cycle
of Santos town down Adelaide.