Assessing the Impact of Russia's 2014 Winter Olympics: Strengths and Weaknesses
Added on 2019-11-08
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Running head: EVENT LIFE CYCLE OF SOCHI WINTER OLYMPICS 2014Event Life Cycle of Sochi Winter Olympics 2014Student’s NameCourse Code
1EVENT LIFE CYCLE OF SOCHI WINTER OLYMPICS 2014Analysis of Life Cycle of Events Formation Stage of Sochi Winter Olympics 2014: Months before the start of extravagant Winter Olympics in Sochi, Russia has to facemany problems. Olympics is the world’s biggest sporting event started in its modern form in1896 has become most awaited and most celebrated sport event across the world (InternationalOlympic Committee 2014). But the venue of event being Sochi which is a place in Russia wasaffected in a negative way due to disturbances in the region. War in Crimea and gay-rightsactivism sought to fade the charm of the winter Olympics. Suicide bombings in Volgograd andother corruption cases added to the difficulties. In the view of these events the overall security ofthe venues and stadiums was to be very impressive. Availability of airport-style security with x-ray, close range camera, motion detectors and what not was arranged by the Russiangovernment. Deployments of police at every nook and corner and that too in good numbers were there.Another important aspect was the preparation of venues of the sports events such as ski jumpwhich is the most favorite event of the Winter Olympics (International Olympic Committee2014). Construction of platforms of the jump, cable cars and large galleries for spectators wasdone with much excellence. Erection of complexes on the angled ground, slopes of the AlpineCenter and sideways of the Sanki Center were built for the race locations for downhill skiing.Growth Stage of Sochi Winter Olympics 2014:After these preparations which were done to set the stage for the Winter Olympics tohappen the time came closer to the opening ceremony. It can be said that the growth stage of theevent approached (Olympic.org 2017). Some of the important facets such as accommodation of
2EVENT LIFE CYCLE OF SOCHI WINTER OLYMPICS 2014the players and support staff for the entire Olympics event were arranged. Moreover, thespectators of Winter Olympics also need a place to stay which is to be managed. It was observedthat the first impression of the kind of accommodation which was made available was notsatisfactory. The lacuna being for the part of the hotel management and assisting media,Journalists and VIP’s were to arrive to witness the event but the hotel facilities were not arrangedas per their class and convenience (Thöni 2014). It was understood from the IOC President Thomas Bach that only 3% of the hotels werearranged. It was a major Public Relation disaster and was slap on the faces of the loud mouthRussian Olympics management team who promised to be spectacular in their hospitality. Thishappened due to corruption in the management as cost was quoted very high and they were paidaccordingly (Freccero 2014). But the reality was very lackluster and cattle class. Transportationis a very big issue in Russia. Winter Olympics can only be successfully organized iftransportation is adequate and there is no problem in traversing through venues. Jokes werebeing made in the beginning that it will be easier to lay in caviar than using the tarmac. Thebudget of transportation was also huge as it amounted to $8.6 billion (International OlympicCommittee 2014). Dual carriageway was constructed by cutting the paths in Olympic Parkthrough the tough terrains of Caucus mountain range (International Olympic Committee 2014).Railways and roads were running parallel which may be called an engineering marvel. Chiselingof rivers and crossing the rock-strewn was a very ambitious thing to do and can be accomplishedby doing construction on a grand scale.Staging of Sochi Winter Olympics 2014:The last level of the event life cycle is setting up the stage for Winter Olympics in Sochito be broadcasted across the world. Olympics being the most awaited sports event attract and
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