Event Management Assignment 2022

EVENT MANAGEMENT

1. Event overview
Vivid is one of the Australia`s largest event that attempt to deliver more sustainable
manner (McDonald, 2017). This event is one of the grandeur in the creativity, cutting
edge, and innovation leading the industry leaders while delivering the sustainable
events at international level (Eggleton, 2015). The association also aims to paint
Sydney in different colours by focusing to stay green. Sydney`s vivid festival is where
the art finally meet its path towards business (Eggleton, 2015). It has been innovating
it year after year that brings a state of celebration of technology and art, which attract
both local as well as international visitors (Panoz et al., 2016). This event is the
annual festival of music, ideas, and the lights. It is inclusive of outdoor immersive
installations of lights and their related projections by the local and international
musicians (Ranzi, Vallati, and Cashen, 2018). This also promotes the idea of
exchange forum characterizing the debates with the creative thinkers (Eggleton,
2015). The masterpiece of vivid Sydney includes light sculptures, building
projections, and multimedia interactive work and the landmarks such as Harbour
Bridge, Opera House, and near to the Sydney central business place into the outdoor
nights as the canvas of art (Banks et al., 2016).
It keep its real focus on the interaction between commerce, technology, and arts.
Educational and government institutes by focusing on need of the Australia while
investing to the promotion of STEM careers (Eggleton, 2015).
Vivid conducts numerous events with different categories such as cultural event
“Sydney’s illuminated artwork”.
Revenue streams and budget considerations
In 2018, vivid records for more than 2.25 million people attending the festival by
contributing near to $172 million to state`s economy. In order to work towards the

objectives, Destination NSW committed to reduce the environmental effect with
active working in regards to deliver effective event (Dempsey, 2017). Related
attraction uses Huawei latest smartphones and the tablets at the custom house
(Dempsey, 2017). TDC has created a 3D model of the building by using the intricate
architecture also the additional content by visualising Huawei devices positioned on
podium at the front of projection tower by creating the reality experience (Technical
Direction Company, 2016). The event has attracted nearly 1.43 million visitors with
60000 arriving from other states and nearly 30000 are international visitors specifying
the festival (McDonald, 2017). People conduct Vivid in order to engage in core
market activities through business events with the mixture of travel managers,
conventional buyers, and global media (Technical Direction Company, 2016). The
ministers have believed that it can be transformational for the visitors in a vibrant
period. Being a fantastic event of the nation and for the city visitors, it is always an
interaction of technology and art and providing a chance to the public to keep their art
(Technical Direction Company, 2016).
2. Event stakeholders
As far as stakeholders are concerned, sponsors and collaborators such as Australian Museum,
ICC Sydney, Port Authority, Liberty, DFW and proomill. In 2018, TDC and the Spinifex
group are the stakeholders. Other stakeholders such as organisations like TDC have received
unique results in regards to the technological installation (Destination NSW, 2016). As a part
of inaugural relationship, it has been seen that TransGrid have collaborated with Vivid
Sydney in order to avail them support for lighting of Sydney conservatorium of the music and
also delivering the energy audit wider festival (Supporting Vivid Sydney, 2015). TransGrid
will hep and assist an elaborated understanding of events that is purely used by the Vivid
Sydney while developing strategies in order to bring down costs and the manage the carbon