Athens Olympics Event: Impact on Tourism and Economy

Event Management

Table of Contents
Introduction......................................................................................................................................3
Overview of the event..................................................................................................................3
Rationale of the event..................................................................................................................3
Stakeholder of the event..............................................................................................................3
Structuring the event program and utilizing resources................................................................3
Description and rationale of the venues/site of the event............................................................3
The impacts of event....................................................................................................................3
Basic target audience of the event...............................................................................................3
Marketing the event to the basic target market............................................................................3
Conclusion and recommendation....................................................................................................3
References........................................................................................................................................4

Introduction
The present study is based on the critical evaluation and analysis of the Athens Olympics Event,
Greece and its association with tourism, and how its benefits and impacts the same industry. The
study covers the background, aim and objectives and target audience of the event, it also states
the resources and marketing used in running the event.
Overview of the event
Athens 2004 Olympic Games, taking place in Athens occurred on August 13–29, 2004. It was its
25 the occurrence of the contemporary Olympic Games. The ancient games were established in
Greece, from 776 BC through 393 AD, and it took the time of around 1503 for Olympics to
return (Georgiadis and Makris, 2017). The first contemporary Olympics Occurred in Athens,
Greece, in 1896. In accordance with the history of Greek, the initial Olympic Games in the
Greek Antique can be held way back to 776 BC. He hosting of games were done on Olympia’s
ancient green plains and were dedicated to the 12 Olympian Gods. The place was renowned for
its splendid great temples of the 2 gods namely; gods Zeus and his wife, Hera. Initially, the
games were very religious in nature integrated with several ancient sports events, wherein most
of them were based on the mythology of ancient Greek (Baade and Matheson, 2016). An
important position is held by the ancient Greek Olympic in the Ancient Greek lives. The games
only last for a time period of two to three week. The 1896 Summer Olympics is organized by the
International Olympic Committee (IOC), and it has been formed by the Pierre de Coubertin
(Tomlinson, 2017).
The rationale of the event
Sports and tourism are the two industries having much in common, their aspects are rapidly
increasing, and at present, they have become highly dependent on each other. On the other hand,
investment in infrastructure and technology established to satisfy the requirements of such a
significant event provides better opportunities and comprise benefits of society and economy to
the country (Baim, Goukasian and Misch, 2016). There is the existence of short term and long
term returns from the Games in Athens. In short term strategic goals, visitors from outside the
city are attracted, employment benefits are considered, and better economic benefit is held on
business. For the long terms strategic goals, it aids in investment return in physical capital

including the tourism sector, human capital investment return, a continual visit by tourists, better
productivity, global direct investments and business development in terms of infrastructure. The
objectives of these Games have been reflected in the design of history as well the identity of
modern Olympic Games as the capital of Greek, facilitated by the principles of technology and
aesthetic (Scheu, Preuß and Könecke, 2019).
Stakeholder of the event
The stakeholders involved in the Olympic Games were government, sponsors, investors, athletes
and public.
Government: Government is the major stakeholder of this event, they do most of the work in
regards with the preparation of the Game while they concentrate on the Game-time related tasks
and the coordination among all the efforts of stakeholders. The Athens Olympic Games is a
complex task and requires various resources to plan, host and bid the Games which is governed
by the government (Gargalianos, Toohey and Stotlar, 2015).
Sponsors: Sponsors are a major source of funding for the Games’ operational budget. Through
sponsorship, affiliation with the event increases, as they promote it and enhances its visibility.
Sponsors are the primary stakeholder of the Games, as they act as financial support to the event
and simultaneously generate media coverage and exposure (Preuss, 2016).
These include the national and
international (i.e., The Olympic
Partners or
Investors: Investors are the primary stakeholder of the event, as they substantially invest in the
event and hold a considerable amount of stake in the same. Investors provide financial resources
to the event, in return for a better future return or an ownership stake.
Athletes: Athletes are the secondary stakeholders of the Athens Olympic event, as they do not
have any direct stake to the event, but they are the fundamental stakeholders in sport. They have
the stake in the capability of teams, clubs and coaches to assist them in attaining their goals. The