Event Management

Running head: EVENT MANAGEMENT
EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

EVENT MANAGEMENT
1
Response to Question 1: Market opportunities and potential growth for event
management in Auckland
The market opportunity of event management functions in the region of Auckland,
New Zealand is positive and impactful. Auckland has witnessed a range of events in the past
and is involved in the numerous events for the year 2019. The events in Auckland ranges
from business expos, wine tasting, food festivals, and cultural events to football matches. The
events of Auckland are valued for the purpose of acquiring economic benefits, positioning
functions, community engagement and a medium of sustainability. The popularity and
attaining ratio of events in Auckland may pave the way for establishing Event Management
Company. In terms of international tourist arrival, Auckland ranks 1st in New Zealand with
around 2,741,398 in the 1st quarter of 2019 (Aucklandnz.com, 2019). Events contribute in
attracting tourism in the region, where the reverse is also true, heavy inflow of tourism can
create market opportunity for the event management company. Events have the capacity of
attracting travellers from around the world, which makes Auckland, one of the most popular
cities for tourist arrival (Getz & Page, 2016). The opportunity for responding to the concerns
regarding climatic changes like droughts, tropical storms and drought with the heavy
emission of Greenhouse Gas emission as event management can structure the communication
of certain cause or awareness effectively. The city has experienced fragmented and weak
regional governance structure and system, which indicated the issue regarding community
engagement (Aucklandcouncil.govt.nz, 2019). This concern can also be treated as an
opportunity for the event management company in terms of developing community
engagement practices (Aucklandnz.com, 2019). The potential growth opportunity can be
depicted by the increasing popularity of tourism in the city of Auckland. The potential growth
of the event management sector in Auckland will also be accommodated by the function of
responding to the concerns like, climatic changes, event security for handling mass