Event Management

This article provides an overview of the event and entertainment industry in Germany, including its history and famous events. It also discusses the current managerial challenges and opportunities in the industry, communication channels used in event activities, and the processes to comply with relevant legislation. The article concludes by highlighting the impact of technological advancements in the event industry.

Running head: EVENT MANAGEMENT
Event Management
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Introduction
According to the viewpoint of Getz and Page (2016), the synergy of contemporary
event industry is considered to be the application of the project management towards the
creation as well as development of the big scale events such as the festivals, conferences,
ceremonies, formal parties as well as the concerts or even the conventions. It involves the
conceptualisation of studying the brand, the identification of the target audience as well as
devising the event concept and the co-ordination of the technical aspects before the initiation
of the event. At the present scenario, the event industry is known to include the events of all
different sizes, starting from the concept of Olympics down to the breakfast meetings
concerned with the business (Kaur 2019). In this connection, the given paper is focused on
investigating the event and entertainment industry that is related to the nation of Germany.
Overview of the event and entertainment industry in Germany
The event, as well as the entertainment industry in Germany, is known to be traced
back to the late decade of the 19th century (Rosenstone 2017). The entertainment industry
connected to Germany has been recorded to make the necessary form of technology as well
as artistic contributions to the broadcasting and the technological advancements related to
television. Concerned to the event and entertainment industry, Germany has been witnessing
significant changes during the era of 20th as well as the 21st century (Thussu 2018). These
significant changes have recorded to determine the periodization of the national event and
entertainment into the synergy of the succession of the distinct eras and the movements.
There are diversified forms of annual events which takes place in Germany which are known
to be famous all across the globe. These events are predominantly named as yearly sporting
events in Germany, Annual events in Berlin as well as Carnivals in Germany. There are
several industries, charitable firms as well as the interest groups who are known to hold

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significant events in the concern of marketing themselves in the business market of Germany
(Armstrong et al. 2018). In addition to this, they are also focused on building effective
business relationships, raising monetary funds and event celebrating achievements with the
help of organising events and entertainment program.
Current managerial challenges and opportunities
As opined by Weick and Sutcliffe (2015), managing significant events are not as easy
as individuals think of it. The concepts of event management involve more of the complex
activities and managing them at an effective and efficient level. Concerning to this concept of
event management, the managerial challenges faced by the event management sector at
Germany are specified as follows. In the first place, the selection of the right venue for the
event is determined to be a massive challenge for the event management industries (Hoye et
al. 2018). In addition to this, the technological challenges that are needed to be taken up for
carrying up the event in a smooth manner are also very complex in nature since there lies a
diversified number of technical requirements in the field of the event as well as entertainment
management. Moreover, the increment or the fluctuations in the requirements of the cost
during the time the event is being planned has also raised as a challenge because changing the
financial requirements cannot be solved in a short span of time (Friedman 2018). Keeping the
track of the planning process concerned to the event and entertainment management, the
management of the multiple number of events as well as the time management issues
concerning the completion of the plans of the event prior to the initiation of the event as well
as the completion of the event itself in the stipulated time are all determined to be the major
challenges faced by the event industries in Germany.
Concerning the opportunities connected to the field of event and entertainment
industry in the nation of Germany, it was examined that there are several career opportunities

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which the same provides. The best career opportunities that are concerned with event
management are the designations of an event planner, wedding planner, the venue managers,
the sponsorship co-ordinator, and the marketing as well as the communications manager
(Capell 2013). In addition to this, there are several opportunities for the individuals already
working in the field of event and entertainment management such as gaining a better number
of customers as the event synergy has increased in the 21st century (Kakabadse and Bank
2018). The advancements in the technological innovations which would help the working
individuals to complete their work with ease and convenience. The profit gained out of the
big shot event, and entertainment management lies at a high paradigm as compared to other
business industries in Germany.
Communication channels used in event activities
Ruesch et al. (2017), are of the viewpoint that the field of event activities is known to
include both the traditional as well as electronic commerce communication channels. In this
connection, the traditional communication channels used in the event activities concerned to
the nation of Germany are determined as the printing publications, radio as well as the
television. When concerned with the e-commerce communication channels the event
managers use the synergy of broadcast media communications, the social media platforms
such as the Twitter, Facebook and LinkedIn and the mobile communications channel
(Jackson and Angliss 2017). In addition to this, some of the event activities are known to be
communicated with the help of face-to-face (personal means of communication) and even
written methods of communication.
Processes to comply with relevant legislation
According to the viewpoint, Hurd et al. (2019), effective as well as appropriate
planning and management of any event as well as an entertainment activity and the program

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is a legal requirement. The legal process of putting the entire team of the event management
together under one roof to work with the ethical nature required is known to initiate with the
drawing up of the job to every single team member as well as representing the compliance
with the laws and regulations of Germany, the relevant guidance and the best practices of the
same. The processes of complying with the relevant legislation are necessary in order to
ensure that there is no lack of information within the event partners as well as licensing of the
events in an appropriate manner (Bottoms 2019).
The legal requirements as well as the processes in the concern of complying with the
relevant legislation of the event activities at the first place is that the events related to the
aspect of entertainment are classified to be in the working activities and thus are subjected to
the HSW Act as well as the other regulations and the codes of practices of law (Jones 2017).
In addition to this, the legislation required for the licensing of the event business organization
may also apply in the process of complying with the relevant legislation. The event managers,
promoters of the concert, licensees as well as the specialist contractors including the venue
owners all are known to have a statutory duty towards the protection of the health and safety
of their lower-level workers and other casual employees and the society who have chances to
get affected by the activities they undertake in the event and entertainment field (Beger
2018).
Moreover, the act of government concerned to the management of the health as well
as safety at work regulations 1999, is recorded to state that the employers connected to the
event activities need to assess the possible risks associated with the workplace which might
affect the employees as well as the members of the public (Dunlap 2019). The mentioned act
also needs the employers to decide whether the safety precautions taken by them are at an
adequate level or not. If they find the measures are not sufficient enough, then the control
measures for the same are to be decided by the employers. The regulations concerned to the

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construction design and management regulations are known to apply to the process of using
any temporary as well as demountable structures in the event activities such as the marquees,
stages as well as the seating.
Current issues related to technological advancements and their impact in the event
industry
As opined by Cohen (2018), the industry concerned to the event management is
known to grow not only in the nation of Germany but all across the world. Based on the
statistical data of the Meeting Professionals International it was examined that the event
business contributes to over $115 billion to the GDP of the nation of Germany, along with
subsequent billions that are funnelled to both the state as well as the revenue concerned with
the federal tax.
However, this growth that is stepping up in the event industry comes along with a
profound need for the technological advancements required to meet the customers’ demands
and make the production level easier for the event industry. This brings up issues in the
technological advancements and its impact on the industry of event management. Firstly, the
synergy of mobile ticketing, which makes the events go cashless and paperless (Iman 2018).
In the second place, the event organisers wish to know their clients in consideration of which
they leverage their fan data using the aspect of big data. Last, but not the least the virtual
reality has been in the hype in recent times. This synergy of virtual reality has known to
impact the 360 degrees of the interactive experience existing in the event industry (Smilansky
2017).
Conclusion
Hence, to bring to a vital conclusion, it can be stated that the event and entertainment
industry management is growing its wings in the business market with every upcoming day.

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However, there are policies and regulations which are needed to be followed in the planning
of the event to be its terms and conditions towards an ethical approach. Moreover,
technological advancements are needed to be taken into consideration in the concern that the
target of the event is achieved in an effective and efficient manner.

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