Event Management

Running head: EVENT MANAGEMENT
Event Management
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Introduction
According to the viewpoint of Getz and Page (2016), the synergy of contemporary
event industry is considered to be the application of the project management towards the
creation as well as development of the big scale events such as the festivals, conferences,
ceremonies, formal parties as well as the concerts or even the conventions. It involves the
conceptualisation of studying the brand, the identification of the target audience as well as
devising the event concept and the co-ordination of the technical aspects before the initiation
of the event. At the present scenario, the event industry is known to include the events of all
different sizes, starting from the concept of Olympics down to the breakfast meetings
concerned with the business (Kaur 2019). In this connection, the given paper is focused on
investigating the event and entertainment industry that is related to the nation of Germany.
Overview of the event and entertainment industry in Germany
The event, as well as the entertainment industry in Germany, is known to be traced
back to the late decade of the 19th century (Rosenstone 2017). The entertainment industry
connected to Germany has been recorded to make the necessary form of technology as well
as artistic contributions to the broadcasting and the technological advancements related to
television. Concerned to the event and entertainment industry, Germany has been witnessing
significant changes during the era of 20th as well as the 21st century (Thussu 2018). These
significant changes have recorded to determine the periodization of the national event and
entertainment into the synergy of the succession of the distinct eras and the movements.
There are diversified forms of annual events which takes place in Germany which are known
to be famous all across the globe. These events are predominantly named as yearly sporting
events in Germany, Annual events in Berlin as well as Carnivals in Germany. There are
several industries, charitable firms as well as the interest groups who are known to hold

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significant events in the concern of marketing themselves in the business market of Germany
(Armstrong et al. 2018). In addition to this, they are also focused on building effective
business relationships, raising monetary funds and event celebrating achievements with the
help of organising events and entertainment program.
Current managerial challenges and opportunities
As opined by Weick and Sutcliffe (2015), managing significant events are not as easy
as individuals think of it. The concepts of event management involve more of the complex
activities and managing them at an effective and efficient level. Concerning to this concept of
event management, the managerial challenges faced by the event management sector at
Germany are specified as follows. In the first place, the selection of the right venue for the
event is determined to be a massive challenge for the event management industries (Hoye et
al. 2018). In addition to this, the technological challenges that are needed to be taken up for
carrying up the event in a smooth manner are also very complex in nature since there lies a
diversified number of technical requirements in the field of the event as well as entertainment
management. Moreover, the increment or the fluctuations in the requirements of the cost
during the time the event is being planned has also raised as a challenge because changing the
financial requirements cannot be solved in a short span of time (Friedman 2018). Keeping the
track of the planning process concerned to the event and entertainment management, the
management of the multiple number of events as well as the time management issues
concerning the completion of the plans of the event prior to the initiation of the event as well
as the completion of the event itself in the stipulated time are all determined to be the major
challenges faced by the event industries in Germany.
Concerning the opportunities connected to the field of event and entertainment
industry in the nation of Germany, it was examined that there are several career opportunities