Event Management

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author note

1EVENT MANAGEMENT
Executive Summary
The purpose of this report is to analyze the event management strategies of Sydney’s Local
Sports event, which is known as Twilight Racing on Sydney Harbor –Double Bay. This report
includes analysis of the positive and negative impacts of the mentioned event are performed
along with the evolution of the various aspects of its operational management. The sole purpose
of this analysis is to determine the degree of the success of the Twilight Racing on Sydney
Harbor- Double Bay. Finally it has been concluded that the Twilight Racing on Sydney Harbor-
Double Bay event will surely gain success in resent future due to the implementation of
sustainable event development strategies.

2EVENT MANAGEMENT
Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................3
Positive and negative impact of the event...................................................................................3
Evaluation of the aspects of the operational management...........................................................5
Conclusion.......................................................................................................................................8
Reference List..................................................................................................................................9

3EVENT MANAGEMENT
Introduction:
Tourism management, a crucial part of event management involves destination planning
management along with management of transport and accommodation. A successful event
management involves analyzing the brand, identification of the target audience, evaluating the
event concept and coordination of the technical aspects before launching the actual event. In this
report, detailed event management analysis of Sydney’s Local Sports event, which is known as
Twilight Racing on Sydney Harbor –Double Bay has been performed. This report includes
analysis of the positive and negative impacts of the mentioned event along with the evolution of
the various aspects of its operational management. The sole purpose of this analysis is to
determine the degree of the success of the Twilight Racing on Sydney Harbor- Double Bay.
Discussion:
Positive and negative impact of the event
Twilight Racing on Sydney Harbor- Double Bay is a popular event. Every year, during the
summer months, a huge number of pilgrims and visitors gather at the Sydney Harbor for yacht
racing. This event does impose both positive as well as negative impact on both the visitors and
the environment of Sydney. When it comes to positive impact of the event, some of the major
positive impacts are:
 Effect on tourism: Being a highly popular event, Twilight Racing on Sydney Harbor-
Double Bay attracts a lot of tourists. Being highly entertaining sports, the number of
visitors in Sydney Harbor during the summer months are uncountable. This phenomenon,
in turn, imposes a positive impact on the income of the Sydney Tourism.