Ask a question from expert

Ask now

Event Management - Assignment

15 Pages4655 Words153 Views
   

Added on  2020-05-16

Event Management - Assignment

   Added on 2020-05-16

BookmarkShareRelated Documents
Running Head: Event Management 1Event Planning for Thessaloniki International Film Festival
Event Management - Assignment_1
Event Management 2ContentsIntroduction......................................................................................................................................3Purpose and objective......................................................................................................................3Benefits............................................................................................................................................4Alternatives considered...................................................................................................................5Selection process.............................................................................................................................5Project planning and execution........................................................................................................6Theme...........................................................................................................................................6Feasibility of the event.................................................................................................................6Venue design................................................................................................................................7Event design plan.........................................................................................................................7Media messages.........................................................................................................................10Music..........................................................................................................................................10Activities....................................................................................................................................10Budget............................................................................................................................................12Conclusion.....................................................................................................................................12References......................................................................................................................................14List of FiguresFigure 1: Olympion Theatre............................................................................................................7
Event Management - Assignment_2
Event Management 3Introduction Greece is one of fastest growing economies in the Euro zone and it grew at the annualrate of 4.2% as foreign capital flooded in the country. But now it is observed that the growth ofthe country is continuously diminishing. Greece is facing various financial difficulties and due tofinancial circumstances, there is the need for borrowing from IMF, European central bank andEuropean Union. Because of the financial crisis, government of the country has to take sometough decisions in order to restructure the economy so that the country can get its prosperityagain (Hope, 2017). There are various events and festivals taking place every year in country.These festivals and activities are very helpful for the company to enhance the economic statusand prosperity and to achieve appropriate result. There are many events taking place in thecountry and to enhance the economic value, it is important to organize a mega event in theeffective manner. A number of award ceremony events and film festivals are being hosted inGreece throughout the year. This report focuses on the event management of international filmfestival in which the award ceremony will take place. This festival is to be held in Thessalonikain Greece. This event will be helpful in order to enhance the visits tourists in the country. In thefilm festival, there will be two types of films which would be screened-featured short films andlengthy films. This report evaluates and explains the objective of the conducted event whichwould be beneficial for the country. Further, event plan would be designed and venue would bespecific for the overall film festival. Along with this, an effective media message would beshaped that will be effective for targeting the audience for the event. This report will also focuson various details of the events i.e. menu activities budget and type of risks in the event. Purpose and objective The film industry is considered as the most autonomous art form and the film festivalalways include peace, liberty and equality of the country. The objective of this international filmfestival is to enhance the economy of Greece so that the county can achieve its prosperity again.Along with this, the objective of conducting the event of film festival is to provide the broadplatform to the film makers by discussing their diverse work in the event. Along with this, aim ofthe international film festival is to provide a meeting place for people and audiences so that thetradition, art shape and attractiveness of the country can be enhanced (Lee & Goldblatt, 2012).
Event Management - Assignment_3
Event Management 4Film festivals are the events for the creation of symbolic, cultural and economic value. Thefestival provides opportunities for the interchange of symbolic value to economic value.Conducting international film festival enhances the chances of distribution and exhibition. Filmfestival is helpful in rising funding for the country. So basic objective of conducting the event offilm festival is to enhance the value-adding process in Greece and attract various tourists in thecountry by improving its economic value (Fox, 2015). Benefits Every event consists of some benefits for the society and related audience. Event musthave some values that could be beneficial for the people. By conducting the event ofinternational film festival, Country Greece will have some benefits. Those benefits are asfollows:Promoting tourism- It is well known that Greece is one of the famous tourist destinations. Due to economicissues, there is the need to attract the tourists in order to gain its prosperity again. Internationalfilm festival will attract the tourists from both in and out of the country. The film makers andproducers will generally travel in all over the world for promoting the screening of their film.Along with this, it will also attract film fans and media professionals (Getz, 2008). Benefits for local merchants- By conducting the event of international film festival, local merchant will be benefited. Itis well-known that tourists spend money. Any festival in Greece will attract them. Being afamous tourist’s destination, tourists will definitely visit in various parts of the country and localmerchants will experience a respectable spike in their business. This will also benefit to theeconomy of the country. Networking-These kinds of festivals give various opportunities to film makers to communicate withother filmmakers, media representatives, supporters and many other professionals. Along with
Event Management - Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Sustainable Event Management: A Case Study of Flickerfest International Short Film Festival
|11
|2494
|214

Conference to Promote Tourism in Ireland
|14
|2715
|52

Developing Strategic Marketing and Audience Development Plan for Marriners Group
|10
|1811
|159

Waverley Council Event Assignment 2022
|7
|1515
|6

Planning an Event: Tips and Strategies for Success
|13
|3674
|447

Organizing a Cultural NYE Event in London Based on Chinese Culture
|14
|3825
|404