Event Management and Commonwealth Games

The provided document is a project report that discusses the impact of event management on the economy, specifically focusing on the Commonwealth Games. The report highlights the positive effects of hosting multinational events, including increased job opportunities, revenue generation, and GDP growth. It also touches upon environmental sustainability concerns and carbon emissions associated with such events.

Event Management: Design
and Sustainability

Table of Contents
INTRODUCTION...........................................................................................................................1
Background and Operations...................................................................................................1
Background of Commonwealth Games..................................................................................1
ECONOMIC IMPACT TO THE HOST COUNTRY.....................................................................3
Financial perspective..............................................................................................................4
Social perspective...................................................................................................................5
Environmental perspective.....................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Event management is the application of project management to the creation and
development of large scale events such as sports events, festivals, conferences, conventions etc.
It requires to make study about the brand, identification of target audience, making event concept
and coordinating the technical aspects before actually launching the event. The present
assignment report is based on Australian Commonwealth Games 2018 which are conducted in
the year 2018 for the six times ever. The project includes the process of biding by different cities,
operational considerations, analyses of costs and various impacts such as financial, social and
environment on Commonwealth Games (Bos, Brown and Farrelly, 2013).
Background and Operations
Background of Commonwealth Games
Commonwealth Games is an international multi-sport event which were established in
the year 1930 and has conducted every four years since then. Initially, Commonwealth Games
were known as the British Empire games from 1930 to 1950, British Empire and Commonwealth
Games from 1954 to 1966 and British Commonwealth Games from 1970 to 1974. In the year
2018, it becomes first multi-sport event which includes equal number of women's and men's
medal events. Recently, Australia become the first nation who is hosting such sports event for six
times. Under this, there are more than 6600 athlete’s participants from 71 countries and has been
recorded over one million spectators. It includes seven para-sports and ten core sports such as
Athletics, Badminton, Hockey, Boxing, Lawn bowls, Weightlifting, Netball, Rugby 7s and
Squash. The idea of starting this sports events were firstly proposed by John Astley Copper in
the year 1981 due to which the goodwill of British Empire has increased according to an article
of the Times. Commonwealth Games has achieved a special rank in the world of sports and is
accredited as the third major event after Olympics games and Asian games (Edwards and
Bowen, 2013). In Australian Commonwealth Games 2018, more than 4400 athletes took
participate among which Australia has sent a contingent of 469 athletes participating in all the 18
sports staged. Australia has got 198 medals in total among which 80 were gold, 59were silver
and 59 were bronze. It includes Swimming, Cycling, Lawn bowls, shooting etc.
Significance of Commonwealth Games:
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The main purpose of the Commonwealth Games of Nations is to develop strong relations
between them specifically rich and poor nations. The competitive yet friendly event of the
Commonwealth Games is the perfect environment for inter-country relations through
sportsmanship. It is great for athletes of the sport to see top athletes competing at the top level
which inspires them to reach at that level in future time period. Commonwealth Games helps in
enhancing the social cultural relations and promotion of democracy and human rights.
Process of Biding by Cities to host Commonwealth Games 2018.
The Commonwealth Games have developed dramatically since the first contemporary
games were held in 1896. An increasing number of economist’s debate that both short and long
term welfares of hosting the games are at foremost overstated and at lowest non-existent,
exploiting many host countries with large obligation and liabilities. But after all this, mostly
countries are willing to host Commonwealth Games and they bid higher and higher to get the
chance of hosting. It offers the multiple benefits and opportunities to the host country, this is the
main reason to bid for hosting. There is a process to select the host city, it involves various steps
such as, first of all interested cities have to bid for the hosting, and they have to bid higher than
others then IOC (International Olympic Committee) select 7 highest bidders, selected 7 cities
have to apply for hosting, then evaluation commission will evaluate the capability to applied
cities, briefing for IOC members, after that IOC members are asked to vote, after all this election
result will be held by the committee. If a country wants to bid for hosting then the country has to
follow the above mentioned steps (Emmitt, 2014). Two key cities were bid to host the 2018
Commonwealth Games in the light of government. As per the bidding procedure of Australian,
Gold Coast, 43 votes were given to Australia whereas 27 were in context of Hambantota, Sri
Lanka.
Main operational considerations
There are various activities which are required to be performed in order to make large
sports events such as Commonwealth Games more successful. For this, there are number of
procedures which were followed to organise, run and operate Commonwealth Games, 2018 in
Australia such are given as below:
Get organised: This is the first stage in which the committee has been created and
assemble volunteers. As it is not that easy task to organise sports tournament thus required to
manage volunteers well organised and committed to make an event more success. To organise
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Commonwealth Games in Australia, Gold coast 2018 Commonwealth Games corporation
(GOLDOC) was formed in 2012 by the government of Queensland.
Selection of Dates: It is the stage, at which the dates of the tournament are selected and
finalise the venues and sending invitations as well.
Choose a Venue: It is the stage at which the venue is decided for the tournament which
includes all such services such as catering services, volunteer services and other details.
Plan supplies: It is the stage at which the list of items and suppliers should require to
prepare such as scorecards, posters, timing clocks etc.
Promotion: It is the stage at which the committee adopt various promotional tools and
techniques in order to spread information about such tournament across worldwide. It can be
done through advertising on social media, TV advertisement etc.
Finalize details ahead of time: It is the stage at which the medals, awards and certificates
are prepared for the event (Eriksen, 2012).
Reserve officials and referees: It is the stage at which GOLDOC Committee reserve the
sports officials so as to meet the need of tournament. It can be done through contacting referee
organisations at least a month or before so that an invitation can be sent to participate in an
event.
Reach out to participants: It is the stage in which the all details of events are properly
communicated along with the rules and regulations to the team participant comes from different
nations. It also includes accommodations which are required to book in advance so as to
maximise their level of satisfaction.
Review the Plan: In this stage, all the details are required to property evaluated,
organised committee and volunteers in order to understand the way of preceding tournaments. It
also includes assigning of roles and responsibilities to the staff members in order to make
tournament more successful. For example, checking whether hiring celebrities to perform in
opening ceremony faces no difficulties in arriving at host cities.
ECONOMIC IMPACT TO THE HOST COUNTRY
There are various factors which can affects the condition of host country in either
negative or positive manner. It can be further understood through analysing following factors:
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Financial perspective
Positive and Negative impact of Commonwealth Games:
Positive impact of hosting commonwealth.
 The revenue generated by Australian Commonwealth Games 2018 was approx. 3.7
billion dollars which becomes the higher revenue earned by any Commonwealth Games.
 An international game in a country help them to become the centre of attention, it has
been observed that more than 22% hospitality and tourism job were increased relatively
and overall tourism revenues was more than $323million (Ochman, 2013).
 Hosting of such big events help in promoting tourism in a country and also help in
providing a large number of employment opportunists to native people.
 Mainly the domestic athletes of a country get a better chance to participate and have a
home crowd in support.
Negative:
 Required huge investment in conducting multinational events i.e. approximate $2billion.
 Increment in price of products due which has enhanced the growth but impacted the
regular lives of people.
 Required huge amount of cost to organise Commonwealth Games.
Above data shows invested amount of funds which are required to pay to organise
Commonwealth Games.
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Social perspective
Positive:
 Job creation: Due to conducting Commonwealth Games in particular city, it helps in
generating large number of employment opportunities to the local people due to which
the standard of their living are increased. It has been seen from the graph that the growth
in creating new job are continuously increasing in Coast due to having Commonwealth
Games in the year 2018. According to the GC2018, there are approx. 35000 people are
working in delivering the games.
Illustration 1: Gold Coast 2018 Commonwealth Games
 Recognition among other countries: Hosting a Commonwealth Games builds strong
identity among other countries due to which the people of different nations may willing
to visit at such county for the purpose of tourism (Osborne, Sherry and Nicholson, 2016).
Negative:
It is considered that representation the international games and sports like
Commonwealth Games brings lots of positive aspect in term of social factors. It restricts
opportunities due to strict rules and regulations formulated by host country for social public in
terms of incorporate the people represent different countries at a single platform. It provides
opportunities to introduce the culture of different culture
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Environmental perspective
Positive:
 Commonwealth Games has various impacts on environment positive as well as negative.
Few positive impacts are that it creates awareness about health and fitness which
enhances environmental practices. Also the Green Initiative undertaken in
Commonwealth Games has helped in dispersing awareness and managing more greenery
in the country (SUSTAINABILITY, 2018).
 Nations which manage these events makes sure that they utilise eco-friendly products and
practices so that environment can be protected. Another positive impact is that outdoor
sports such as golf and polo requires ample of green fields which also implies optimistic
influence. In order to manage this event, a huge amount of budget is provided which
helps in sustainable practices. They have mainly focused over environmental
sustainability and Carbon-free Commonwealth Games.
Negative: Carbon emission: In such sports event, the environment is adversely affected by carbon
emission.
 Energy: In order to run Commonwealth Games, it requires huge amount of energy due to
which the chances of wasting lots of energy are more (Sahu, Beig and Parkhi, 2011).
CONCLUSION
From this above project report, it has been concluded that event management contributed
maximum to the growth of GDP. Due to this, every country focusing on hosting multinational
events so as to raise their reputation among other countries and earn huge revenues from such
events. For this, it is important to make an effective plans and strategies in advance in order to
organise, run and manage such events in more successful manner. It can be concluded from the
above report that it brings beneficial result to countries who won biding to host multinational
events at their cities. It creates lots of job opportunities and revenues due to which the GDP of
country are affected in positive manner.
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REFERENCES
Books and Journals
Bos, J. J., Brown, R. R. and Farrelly, M. A., 2013. A design framework for creating social
learning situations. Global Environmental Change. 23(2). pp.398-412.
Edwards, P. and Bowen, P., 2013. Risk management in project organisations. Routledge.
Emmitt, S., 2014. Design management for architects. John Wiley & Sons.
Eriksen, M. A., 2012. Material matters in co-designing: formatting & staging with participating
materials in co-design projects, events & situations. Faculty of Culture and Society,
Malmö University.
Ochman, K., 2013. Commonwealth Games and their impact on Scotland’s future in or outside
the United Kingdom. International Studies. Interdisciplinary Political and Cultural
Journal. 15(1). pp.76-86.
Osborne, A., Sherry, E. and Nicholson, M., 2016. The Delhi dilemma: media representation of
the 2010 Commonwealth Games. Sport in Society. 19(2). pp.201-217.
Sahu, S. K., Beig, G. and Parkhi, N. S., 2011. Emissions inventory of anthropogenic PM2. 5 and
PM10 in Delhi during Commonwealth Games 2010. Atmospheric Environment. 45(34).
pp.6180-6190.
Online
Gold Coast 2018 Commonwealth Games's Competitors, Revenue, Number of Employees, Funding and
Acquisitions. 2015. [Online]. Available
through:<https://www.owler.com/company/gc2018>.
SUSTAINABILITY. 2018. [Online]. Available through:<https://gc2018.com/about/sustainability>.
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