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Event Management (EM) Assignment

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Added on  2020-05-28

Event Management (EM) Assignment

   Added on 2020-05-28

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Running Head: Event ManagementMoore Farm Produce and Farmers MarketEvent Management
Event Management (EM) Assignment_1
Event ManagementP a g e | 1Table of ContentIntroduction...........................................................................................................................................2Purpose, Objective & Goal of the Event................................................................................................3Event Location, duration & frequency of the event...............................................................................4Event Program.......................................................................................................................................4Community and corporate stakeholder relationship.............................................................................5Event Governance.................................................................................................................................6Expected event impact and impact assessment....................................................................................7Conclusion.............................................................................................................................................8References.............................................................................................................................................9
Event Management (EM) Assignment_2
Event ManagementP a g e | 2IntroductionAn event can be understood as a public assembly for the purpose of celebration, education, reunion,marketing & creating awareness (Masterman, 2014). Events are further classified on the basis of type, size and content, events can be social, business, education, career event, sports event, entertainment, fundraiser, cultural, corporate, political, cause related and so on(Jones, 2014). The success of any event is based on the pillars of Production, marketing & communication, revenue plan, sales & operations & execution; if any of the above mentioned pillars falls weak the entire event collapses (Testa & Metter, 2017)The Event which will be discussed in the report is Moore Park Foodies and Farmers Market; it is one of its kind weekly events starting from 6th January 2018. The event starts at morning 9 and goes up till 2 PM in the afternoon. The USP of the event lies in its offering of top quality famers produce at a great price in an absolutely convenient location. The purpose if the study is to identify the purpose, goals & objectives of the event, event location, duration and frequency. Understand the nature of the event, community and corporate stakeholder relationship along with event governance. At the end, event impact assessment will be done in order to analyse the impact the event will have on the community or the society(Sydney.com Destination NSW, 2017)
Event Management (EM) Assignment_3

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