Event Management

This document provides an overview of event management, specifically focusing on the Pyeongchang Winter Olympics. It discusses the event life cycle model, the formation stage of the Olympics, the growth stage, the staging of the event, and the future development of the event destination. It also includes recommendations for event management.

Running head: EVENT MANAGEMENT
Event Management
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Table of Contents
Event Life Cycle Model.............................................................................................................3
Formation Stage of Pyeongchang Winter Olympics..............................................................3
Growth Stage of Pyeonchang Winter Olympics....................................................................3
Staging of Pyeonchang Winter Olympics..............................................................................5
Future Development of Event destination..................................................................................5
Recommendations......................................................................................................................6
References..................................................................................................................................8

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Event Life Cycle Model
Formation Stage of Pyeongchang Winter Olympics
There were three cities that had applied with the bids for hosting 2018 Winter
Olympics along with Paralympics. Three bids had been received by International Olympic
Committee under leadership of that of Jacques Rogge. The three cities were Annecy, Munich
along with Pyeongchang. The announcement of the winning bid was done on the 6th of July in
the year 2011 by the President of International Olympic Committee Jacques Rogge. In the
formation stage of the Pyeongchang Winter Olympics that was held in South Korea in the
year 2018, it was visited by International Olympic Committee Coordination Commission to
ensure that the infrastructure and the venues had been prepared well for the grand occasion.
The Commission visited the Gangneung Olympic Park and it was joined by the students from
the Gangneung Haeram Middle School (Park et al. 2017, p. 328). It helped the young
enthusiastic fans in knowing about the Olympic Sport and the ideals with the help of the
education programme of PyeongChang. The Commission had also visited Gangneung
Olympic Village that can house around 1000 athletes at the time of the Games. The Olympic
Village can provide legacy to that of Olympic Winter Games (Gold and Gold 2016, p. 67).
The apartments of Olympic Village had been sold for that of residential use after Olympic
along with the Paralympic Winter Games (Gold 2016, p. 45). The members of the
Coordination Commission stopped at the legacy site where it visited the high speed train
station that was at Jinbu .This train can act like an additional transport option for the people
who would be coming from that of Seoul for the Olympic Games. It will connect Seoul to
that of Alpensia mountain region along with the Gangneung Coastal areas.

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Growth Stage of Pyeonchang Winter Olympics
The venue pertaining to 2019 Winer Olympics shall comprise of Alpensia Cluster that
is located within Daegwalleongmyeon and Coastal Cluster that was located in Gangeung. The
Olympic Park of Hoenggye shall host the opening along with the closing ceremonies. The
constructions began in the year 2012 on that of high speed rail line that can help in
connecting Seoul with that of Pyeongchang. The global media coverage pertaining to Winter
Olympics in Pyeongchang helped in the growth of the event (Rowe 2018, p. 10). The urban
centres in South Korea had helped in providing amenities that helped in staging a successful
Olympics. Sizeable indoor areas had been prepared in relation to ice hockey along with figure
skating that proved to be instrumental in increasing the popularity of the event (Kim, Choi
and Kaplanidou 2015, p.68). Facilities were made in Winter Olympics in Pyeongchang for
accommodating the media so that it can serve the needs of the consumers of the events. The
medal of the Pyeongchang Winter Olympics was inspired by that of texture of tree trunks and
medals featured design pertaining to dynamic diagonal lines (Weed et al. 2015, p. 195). The
promotion of 2018 Winter Olympics was done with the help of sponsors that helped in
increasing the popularity of the Olympic Games. The promotion of the Winter Olympics was
carried out with the help of advertisements over television and hoardings.

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Staging of Pyeonchang Winter Olympics
The Pyeongchang Winter Olympics held in the year 2018 gave rise to many heroes
who were able to create a mark in history with the help of their amazing feats. New events
were instrumental in adding new dimension to the Games and emphasis was laid on
increasing appeal of Olympic Winter programme to the young audiences across the world.
Snowboard Big Air was able to provide the games with that of a youthful vibe. The mascot
of the Winter Olympics within Pyeongchang would be a white tiger called Soohorang who
has been considered guardian in relation to Korean history along with culture (Ho 2018, p.
67). The Rainbow Children’s Choir of the Winter Olympics within Pyeongchang performed
National Anthem of that of South Korea that drew the attention of the spectators. The musical
offering of the Opening Ceremony of the Winter Olympics of the year 2018 gained the
attention of the visitors of the event. The Pyeongchang Winter Olympics that was held in
South Korea included eight new medal events that took the total number of golds to that of
102. The new events of Winter Olympics in Pyeongchang, South Korea had strong team ethic
that helped in bridging the gap pertaining to gender divide (Ho 2018, p. 67). Mixed doubles
event was held pertaining to curling for first time within Pyeongchang besides that of the
traditional men’s and that of team events of the women. In the opening ceremony of the 2018
Winter Olympics, the singer of South Korea performed the Aegukga with the children from
that of Gangwon Province. The rock band of South Korea called Jambinai was instrumental
in performing “Time of Extinction”. In the closing ceremony of the 2018 Winter Olympics,
flag bearer of that of 92 National Olympic Committee came into the stafium. Flag bearers
came into the stadium in a single line and the athletes marched behind them without any kind
of distinction.

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Future Development of Event destination
The Winter Olympics that was held in the year 2018 in Pyeongchang paved the path
for infrastructure development within South Korea. Olympic Village within Seoul had made
upgradation in relation to public infrastructure and the infrastructure. Pyeongchang Olympics
had helped in building opportunities pertaining to national transportation. It has created the
path for building the sports infrastructure within the Gangwon Province within the northeast
part of South Korea (Oh, Oh and Cho 2018, p. 67). It was promised in the bidding that new
venues would be built that can help in the staging of the Winter Olympics. The bidding
promised the opening of KTX line that would be built in between Seoul and that of Wonju
through Pyeongchang. The organisers of the Pyeongchang Winter Olympics in South Korea
has been successful in promoting the economic growth and bringing about the infrastructure
improvements. The Olympic Winter Games can help in making Pyeongchang a sports hub
that can help in fuelling the economic growth along with tourism in the coming years. The
good planning of the Olympic Winter Games can help in bringing about exciting changes to
that of urban fabric of society (Yoon and Wilson 2018, p. 97). Sport for Hope Programmes
that were held in the Winter Olympics in Pyeongchang in South Korea helped in providing
the local communities of South Korea with development opportunities related to sports that
helped in spreading the value of friendship along with respect in that of South Korea.
Recommendations
The lack of any Committee that can help in shaping nature of the events created a hurdle in
the path of the Olympic Games. The ticketing system of the Olympic Games can be improved
that can serve the customers. The transport service acted like a barrier in the path of the
attendee’s attending the Olympic event.
 The Olympic Games can set up that of an Empowered Steering Committee that can
help in driving all the initiatives in relation to the Olympic Games. This body can help

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in ensuring that proper preparation is made in relation to the Olympic Games.
Empowered Steering Committee should be given full amount of financial autonomy
that can help them in properly managing the Olympic Games (Allen et al. 2018,
p.747). The Empowered Steering Committee can play an important role in shaping the
nature of the events of the Olympic Games. It can play a crucial role in
recommending the names of the training institutions that can prove to be instrumental
in providing coaching to the athletes. Technology infrastructure can be built for the
Olympic game like the Commonwealth Games and network security services can play
important role in improving the infrastructure of the Olympic Games.
 Ticketing programme can be recommended for the Olympic Games that can help in
simplifying the process pertaining to the buying of the ticket. The IOC can carry out
collaboration with the OCOG and bring about a ticketing system. The acquiring of the
provider can help in saving OCOG from designing and engineering a system. This can
help in removal of the risks pertaining to the organising of such a grand programme. It
can also pave the path for improving access to that of Olympic ticketing for that of the
consumers. It can help in relation to distributing the tickets and it would prove to be
beneficial for sourcing the tickets with the help of the internet.
 The candidate cities along with OCOG can propose the transport plans that can help
in maintaining transport service that is effective. Reliance on the aspect of public
transport can help in building the existing network that can help in the growth of the
Olympic Games. It can prove to be effective in finding the solutions that can help in
minimising usage pertaining to dedicated fleet. It can be said that implementation of
client-by-client approach that is taken should be based on needs of the clients.

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References
Allen, M., Stuart, M.C., Gribble, H., Budgett, R. and Pipe, A., 2018. Needle-use declarations
at the Olympic Games Rio 2016. Br J Sports Med, 52(11), pp.747-752.
Gold, J.R. and Gold, M.M. eds., 2016. Olympic cities: City agendas, planning, and the
world’s games, 1896–2020. Routledge.
Gold, J.R., 2016. Cities of culture: Staging international festivals and the urban agenda,
1851–2000. Routledge.
Ho, S., 2018. Pyeongchang Winter Olympics–What’s Behind the Korean Unification Flag?.
Kim, A., Choi, M. and Kaplanidou, K., 2015. The role of media in enhancing people’s
perception of hosting a mega sport event: the case of pyeongchang’s winter olympics
bids. International Journal of Sport Communication, 8(1), pp.68-86.
Oh, J.H., Oh, J.W. and Cho, K.M., 2018. Plans for Stadium Usage after the International
Mega Sporting Event: The 2018 Pyeongchang Winter Olympics. Indian Journal of Public
Health Research & Development, 9(8).
Park, S., Lee, K., Kim, D., Yoo, J., Jung, J., Park, K., Park, S. and Kim, J., 2017. I7-1
Development of bobsleigh shoe in preparation for the 2018 Pyeongchang Winter
Olympics. The Japanese Journal of Ergonomics, 53(Supplement1), pp.S328-S331.
Park, S., Lee, K., Kim, D., Yoo, J., Jung, J., Park, K., Park, S. and Kim, J., 2017. I7-1
Development of bobsleigh shoe in preparation for the 2018 Pyeongchang Winter
Olympics. The Japanese Journal of Ergonomics, 53(Supplement1), pp.S328-S331.
Rowe, D., 2018. The Worlds That Are Watching: Media, Politics, Diplomacy, and the 2018
PyeongChang Winter Olympics. Communication & Sport, p.2167479518804483.

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Sung, K.Y., 2018. Beyond Olympic Winter Games 2018: Toward Preparatory 4-Party
Meeting in PyeongChang.
Weed, M., Coren, E., Fiore, J., Wellard, I., Chatziefstathiou, D., Mansfield, L. and Dowse, S.,
2015. The Olympic Games and raising sport participation: a systematic review of evidence
and an interrogation of policy for a demonstration effect. European Sport Management
Quarterly, 15(2), pp.195-226.
Yoon, L. and Wilson, B., 2018. Journalism, Environmental Issues, and Sport Mega-Events: A
Study of South Korean Media Coverage of the Mount Gariwang Development for the 2018
PyeongChang Winter Olympic and Paralympic Games. Communication & Sport,
p.2167479518811381.