Event Management .

Running head: EVENT MANAGEMENT
Event Management
Name of Student
Name of University
Author’s Note

1EVENT MANAGEMENT
Event brief analysis
The event management in this assignment would be performed for Melbourne Cup.
Melbourne Cup is a Thoroughbred horse race. The race would be of around 3,100 meters.
The event would take place in Flemington Racecourse (Winter and Frew 2018). The
participants of this event has to be three years old or more than that.
Type, dimension and associated attraction of the event
Various commercial industries like retail and fashion, travel and tourism, event and
venue package providers would be offering deals to the customers in order to stay
competitive (Rowe 2018). Inspite of the presence if these, the Melbourne Cup which takes
center stage would be of great attraction (Masterman 2014). It would be over all the other
events and businesses.
At around 2: 30pm, 25 horses would rocket out from the starting gate in the well
renowned event. All the excited punters would hold on to their betting tickets hoping to win
the bet; besides this the business owners would be looking for a chance to increase their sales
during this event.
The dedicated team of various experts of the event would ensure that everything in the
event is organized impeccably (Van der Wagen and White 2018). The tiniest detail would not
be missed and publication would be done at every opportunity in order to attract more visitors
(Kerzner and Kerzner 2017). The attracted visitors would buy tickets which would lead them
to one of the biggest days (Werner, Dickson and Hyde 2016). The actual power of this
particular level of event management is usually neglected or underestimated; this leads to
organizers losing out on the sales.

2EVENT MANAGEMENT
A very well planned thought would be initiated with the help of event manager who
would forecast what has to be done and when it has to be done (Thomson, Schlenker and
Schulenkorf 2013). Critical awareness would be raised and interest would be gained.
Communication would be grown between the target audiences. This would be some since
weeks, months or a year prior to the event. The event is a big one so it would be promoted 5
months prior to its scheduled (Morgan and Taylor 2017). An entire PR strategy would
include the tailored website content, press releases, engagement of social media, marketing
campaigns and many more.
Brief analysis of categorization indicators
The event that would take place is an event of horse race, the number of participants
would be around 24 horses (Emery 2017). The crowd gathered in the event is approximated
around 34,000- 60,000.
Budget of the event
Task Name Duration Cost
Budget for the event 67 days? $11,520.00
Planning 9 days? $1,360.00
Draft the event programme 2 days $400.00
Gain the approval from senior
management for the programme
1 day? $240.00
Prepare a list of attendants,
volume of the press coverage
3 days $0.00
Produce a summary report for
the internal management
3 days $720.00
Programme 16 days $2,800.00