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Event Operations Management - Assignment

Added on - 18 Dec 2019

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Event Operations
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3TASK2............................................................................................................................................6TASK 3............................................................................................................................................8A).................................................................................................................................................8B).................................................................................................................................................9C)...............................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONEvery business organization perform their operations in an efficient manner so tat theycan attract number of customers towards their services. Event management operations areperformed by such organization so that they can enhance their brand image at the global level.Through this, this companies will be able to sustain their competitive advantage as compare toother competitors (Henry and Kinzel, 2012). The present report is based on new way eventswhich performance their operations in the event sector. They are focusing on the new events sothat their overall performance can be improved. In this context, report explains the type of eventthat is conducted and how companies are targeting their audience. Along with this, it explains theaccessibility of the practices that are performed by an enterprise at the workplace. Further, itexplains the risk management techniques and supply chain management.TASK 1Critical success factors of corporate eventCritical success factor can be defined as the term for management for the element whichis important and necessary for a project or for an organisation in achieving its mission andobjectives. It is critical factor which is required by a company to ensure success in anorganisation. It is important to focus on the right factors of success, so that critical successfactors can help. These are those factors or activities which is required by the company for itsgrowth and success. Critical success factors are used significantly for presenting or identifyingthe the factors on which organisation should focus so as to get successful. It can be defined as thelimited areas in which good results will make sure successful performance of department,individual or organisation (Kropotov and Ponomarev, 2015). Before starting the work , it isimportant to ,look at critical factors to realise that there are relevant factors for growth.Identification of critical factors are necessary as it helps firms to focus efforts on buildingcapabilities. It is the quality improvement tool which is used by many companies to achieve
success. It also helps in making several strategies for business which helps in the achievement ofgoals and objectives.For a successful event it is necessary to have a specific objectives, so that the things willbe on proper place as decided. Some objectives for making successful events are :Determining the purpose and scope of the event is necessary to know what neds to beaccomplished.Sketching of preliminary meeting schedule, so as to get the general outline of what isgoing to take place and when.Selection of venue is the another main objective that will help in considering the businessplan for a event. Recommendations can be taken from staff to suggest venue that canguarantee a event company to create event on particular day.Budget clarification should be there in meeting the requirements. It is there to get clearunderstanding to meet the budget.To get organized is the important objective which includes the schedule, budget, contact,food , speakers, entertainment etc. All things needs to organised properly so as to makesuccessful event which will also help new way events company to build reputation.The type of event chosen by the new event company is the corporate event. Corporateevent is defined as a gathering which is sponsored by business for their employees, clients,business partners. These events are for large audience which includes meetings, parties andconferences (Kim, Kyung and Yi, 2013). There are several reasons for a corporate event whichincludes marketing for creating lead generations, for rewarding employees and business partners,for introducing new strategies or for launching a product in market. With the professional eventplanning for corporates, event can be like that can be talked for months or years. Event companyapplies their connections, insight, experience and out of the box thinking to create a greatcorporate event which will satisfy the desired customers.Target AudienceTo make an event successful it is necessary to attract the target audience. Any corporateactivity can be successful if New way events makes the target persons and they have to be alertof the benefits of drive to encourage the event and activities. Once audiences can realise thebenefits of using products, it becomes more easier to influence them.
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