Plan for Nokia Product Launch Event in London: PR Strategies, Sustainability Measures, and Crowd Management

Running head: EVENT MANAGEMENT
EVENT MANAGEMENT
Name of the student
Name of the university
Author note

1EVENT MANAGEMENT
Table of Contents
Part 1: Plan for Nokia product launch event in London..................................................................2
1. Background of the Nokia event...............................................................................................2
2. Management of PR and Media................................................................................................2
3. Sustainability and Environmental Impact................................................................................8
4. Crowd Management and Spectator Safety..............................................................................8
Part 2: Reflective logs on the seminars and activities.....................................................................9
References......................................................................................................................................14

2EVENT MANAGEMENT
Part 1: Plan for Nokia product launch event in London
1. Background of the Nokia event
The event that will be undertaken by the concerned organization, Nokia, will aim at
making the target audience aware of the new product launch in UK markets. The new product
launch will be initiated through collaboration with the HMD Global. On the other hand, the
concerned venture will focus on making the target audience aware of the different environmental
and social sustainability measures that would be initiated by the business. The event will aim at
assisting the organization to gain a competitive advantage in London while enhancing the rate of
sales volume. The design of the event will be aligned with the theme of the organizational
mission “Connecting People”, which will emphasize on bridging the barriers between nations
related to caste, creed religion, culture and nationality.
The event will be commenced by the concerned organization in the Royal Albert Hall,
London in 10th March, Sunday, with the purpose of attracting the attention of most of the target
customers. The place was chosen based on the convenient location and the popularity, which will
again help the business in drawing the attention of the intended audiences. On the other hand, the
date and timing for the event is fixed with the consideration of maximizing the involvement of
the target audience. The event will help the organization in making the intended audience aware
of the new and improved propositions apart from the CSR initiatives.
2. Management of PR and Media
Nokia will initiate steps to identify the goal of commencing with the event and the
manner in which the message might be transmitted to the intended audience. In this relation, the
PR and media strategies of the organization will be dependent on the goals. The organization

3EVENT MANAGEMENT
will undertake celebrity endorsement as their PR strategy, which will support the organization
through generating interest among the intended audience and excite the same to attend the event.
The celebrity endorsement would also support Nokia in seeking the social capital while
reflecting an appeal to the intended audience. As a part of the strategy, the organization would
seek the cooperation of celebrities like Emma Bunton, Freema Agyeman, Tom Hiddleston and
Jourdan Dunn. The presence of the celebrities from the different races and genres would also
support the organization in upholding their mission of “Connecting People” as a symbolic
regime.
Nokia will also make use of a variety of social media vehicles like Facebook and Twitter
while making the intended audience aware of the venue and time of the event as the media
strategy. The updates on the Facebook and twitter pages of the organization would make the
intended audience aware of the event and the goals of the business in undertaking the same. The
concerned organization will be targeting the niche market in London. On the other hand, suitable
communication with the intended audience on the purpose of undertaking the event would enable
the concerned organization in drawing the attention of the intended audience towards their
offerings.
Durst and Wilhelm (2012) stated that suitable communication with the stakeholders and
the intended audience helps an organization in maintaining the efficiency of the operations as per
the goals of the same. The suitable utilization of social media vehicles will enable the
organization in maximizing the reach and degree of target audience for the event. On the other
hand, the utilization of the suitable social media platforms will enable the event organizers in
maximizing the reach of the message of the event and drawing the attention of huge number of
intended audiences (Ziakas 2014).