(solved) Event Management - PDF
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Added on 2020-12-09
(solved) Event Management - PDF
Added on 2020-12-09
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ENTREPREUNERSHIP(PART 3)
EXECUTIVE SUMMARYEntrepreneurship is a collection of various activities which is related with the opening ofnew business in the market with the aim of removing obstacle in people's life. This report isbased on the event management start-up Wedding Bells located in Shoreditch High St, London,UK and deals in different type of services like decoration and designing of event, food andbeverages, musical events etc. This start-up is started by Jonathan who is also the owner of othercompany and second partner is Jose who has experience with MNC's. Targeted customers ofwedding bells are people who comes under lower, middle and higher income group and hascompetition like MGN events, penguin etc. Company has targetted High, middle and uppermiddle class of customers. Each partner is required to invest finance amounting to 50,000 forfirst term and then changes according to the external environment.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1AIMS AND OBJECTIVE................................................................................................................3INTRODUCTION...........................................................................................................................3SECTION ONE: THE BUSINESS..................................................................................................3A. Description of Business and Aims.....................................................................................3B. Products/Services...............................................................................................................5C. Market Analysis.................................................................................................................6D. Marketing Plan..................................................................................................................8E. Location.............................................................................................................................9F. Competition......................................................................................................................10G. Management and Operations...........................................................................................10H. Personnel.........................................................................................................................10SECTION TWO: FINANCIAL DATA .......................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15.......................................................................................................................................................152
AIMS AND OBJECTIVETo grow and develop the business in order to earn high profits.To develop business for increasing job opportunities for family members To enhance main income through increasing business operationsINTRODUCTIONEntrepreneurship is a way designing and launching products and services in the marketwith the aim of satisfying the needs and demands of customers (Barringer, 2015). Main motto ofentrepreneur is to resolve the obstacle faced by common people and then providing solution of itin exchange of monetary value. For this report, Wedding bells is launched in the market whichprovides services like designing, catering, music and decorations according to client'srequirements. Whole description related to business will be provided which includes productsand services, market analysis to make strategies for future, competition in the market etc.Besides this, financial plan of wedding bells will be provided with the help of documents whichshows the current position of it. SECTION ONE: THE BUSINESSA. Description of Business and AimsBusiness typeWedding bells operates in the event industry as they provide solutions related to event tothe potential customers and operates their business in London, United Kingdom. Main motto ofthe company is to provide resolve the obstacle faced by customers through their services so thatthey can earn more profitability from them.Work of businessWedding bells provide various kind of products and services to clients at the time oforganising an event like designing of stage and place, music arrangements with decorating theevent, providing food and beverages to the potential customer etc.Business statusIt is a start-up which has been formed with the mission of making the events smoothly byproviding solutions to it. It is in the initial stage due to which company has to regularly assess themarket in which they are operations and have to change accordingly. Legal Status3
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