Event Operation Report: Analysis of Golden Plains Music Festival

This report provides an analysis of the event operation of the Golden Plains Music Festival. It details the event's purpose, which is to promote all genres of music, especially soft rock, and discusses the chosen theme and color scheme. The report emphasizes the importance of identifying the target audience and outlines the event's timing, venue, and resource management, including artist booking, logistical setup, and cost breakdown. The report also covers the significance of audience security, ticket sales, and the overall success of the event. It concludes by highlighting the festival's popularity and the need for proper management to ensure a safe and enjoyable experience for attendees. References include various academic sources on event management and music festivals.

Running head: EVENT OPERATION
Event Operation
Name of the Student
Name of the University
Author Note

1EVENT OPERATION
Introduction
The following paper focuses on the topic of the event management of event operations in
the country. It is extremely difficult to manage a major event in the country when a particular
state or city has to handle the entire event. Many things have to be looked at when arranging the
festival. In this context, event management of the Golden Plains Music Festival has to be
discussed. It has to be noted that this festival is organized at Victoria in Australia (Knox 2017).
Some important things have to be kept in mind before starting the preparation for the event.
The Event Purpose
Every event is arranged to achieve certain purposes that have been very integral for the
organizers. This is one of the biggest music events in the country for which millions of people
wait with eagerness (Wiseman, Macleod and Immersonal 2012). People wait with bated breath
and the sale of tickets begins with a bang as soon as the promotion is showed through
advertisements. This event is organized specially for the people who are ardent music
lovers. They spend hundreds of dollars to watch this exquisite event. This time this show is going
to be arranged to promote the all genres of music. These genres have been famous among many
people. So, the organizers have felt that they should encourage this genre. It is noteworthy that
they should look to promote this event through social media platforms and online ticket sales. As
this is a cultural program, the people who love culture have to be welcomed by the hosts (White
2016).
Theme of the event
It has been long since the music lovers all over the world have been requesting the
organizers to organize the Golden Plains Music Festival to be organized to pay the tribute to the

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soft rock genre of music (Gibson and Connell 2012). The theme that has been associated with
this festival supposes that Victoria is a nirvana where a person is supposed to be who he is
outside of his own inbox. The sister festival of this festival is the festival Meredith. Golden
Plains Festival is supposed to be one of the beacon festivals for anyone who is remotely in his
musical orbit of attractions (Gibson and Connell 2012).
This year, the festival is going to be organized in memory of Jack Nolan on whose sheep
farm the entire festival took place. The guests and the audience of this festival are much
enthusiastic about music (Mair and Whitford 2013). As an attractive theme for the entire
program, the blue color has been chosen as the theme color. This color should be planned to use
on all merchandise that are connected with the program. The color of the tickets will be blue and
uniforms that the organizers will wear have been fixed to be blue as well. This will help to keep
uniformity between the people who are directly involved in this program and the supervisors as
well. The posters will be painted on a blue background so this will lead to a terrific coloring
effect. The expert professionals will be given the responsibility to decorate the entire venue of
the program so beautifully that it becomes a splendor to the eye for the audience (Gibson and
Connell 2012).
The main themes of the festival can be designed in a one page leaflet. The entire design
should be clean, simple, flat and designed professionally. These leaflets should be distributed
among the people through newspapers and provide advertisements through online platforms.
This should be well organized and made sure that they can be edited very easily. The people who
can be contacted for any query should be listed there along with their phone numbers.
Identification of the Event audience

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When an event like a big music festival is organized, some things should be taken under
consideration that would set for the success of the festival (Salem, Jones and Morgan 2012). In
this case of Golden Plains music festival, the target audiences have to be identified so that the
preparations can be done according to that only. The music lovers of a certain group should be
made the target people (Salem, Jones and Morgan 2012). There are no logos for the entire
program and the ethos for the program will be a collective one as the visitors and the audiences
are engaged to bring anything that they wish to. The only issue is that they should not ruin the
ambience of the program. One of the most important factors in this issue is the thing that the best
performers are cheered and saluted by the audience in the form a boot or the boots being held
aloft the audience as a sign of respect (Salem, Jones and Morgan 2012). The event managers
have to be alert about all the matters like the security of the audience, success of the program,
profit from the ticket sales and many others. All ages of music lovers are welcomed here. The
organizers do not provide alcohol so the audience must bring the alcohol by themselves. The
people above 18 can have alcohol in the Pink Flamingo Bar (Yeoman et al. 2012).
Event timing and venue
The entire event takes place at a private farmland in Victoria, a place from where
Melbourne is 90 km away. As per the transportation is required, the audience has to come
through private cars or trains (Matthews 2015). This event continues for three days. There are
enough spaces for car parking and the seating capacity is well beyond 10000 people.
Resources
The artists for the festival should be booked long before and the contracts should be
finalized, if possible advance money should be given. The event organizers should look to raise

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the profit money through advertisements and provide all sorts of comfort to the artist or the band.
They should schedule their preparation programs as soon as the artist is confirmed (Matthews
2015). The venue is not an issue as it will take place in the farm land. The production and
audience details should be looked at with minuteness. There should separate doors for entry and
exit for the audience.
Subject Cost
Cost of decoration $ 5000
Sound and lighting $ 3000
Cost of labor $ 5500
Logistical setting up $ 4500
Food and beverages $ 5600
Safety $ 4800
Conclusion
This paper can be concluded by saying that Golden Plains music festival is an extremely
famous music festival in Australia and it attracts hundreds of thousands of people. The audiences
are very enthusiastic to go there and enjoy those three days. The entire event has to managed
properly by looking at different aspects and the audiences have to be kept safe and the organizers
should maintain lots of strict measures to make the program successful.

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References
Gibson, C. and Connell, J., 2012. Music festivals and regional development in Australia. Ashgate
Publishing, Ltd..
Knox, J., 2017. The 2nd OtherFilm Festival. Explorer, (83).
Mair, J. and Whitford, M., 2013. An exploration of events research: event topics, themes and
emerging trends. International Journal of Event and Festival Management, 4(1), pp.6-30.
Matthews, D., 2015. Special event production: The resources. Routledge.
Salem, G., Jones, E. and Morgan, N., 2012. An overview of events management. Festival and
Events Management, p.14.
White, A.L. ed., 2016. Lost in music: Culture, style and the musical event(Vol. 5). Routledge.
Wiseman, J.A. and Macleod, S.G., Immersonal, Inc., 2012. Event planning and management
system. U.S. Patent Application 13/413,520.
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds.,
2012. Festival and events management. Routledge.