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Event Management: A Theoretical Overview of Sustainability Strategy

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Added on  2020-04-29

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Event management: A theoretical Overview of Sustainability Strategy of FWC 2018 Event Management 4 Evolution Overtime 4 Event Management as a Strategic Tool 5 Different ways in which an event can enhance a whole business 5 Initial Stage of Event Management 7 Importance of the event vision, experience and visualization in the process of planning 7 Event Vision 7 Getting ROI for Sponsors of the event 8 Importance of Planning and Objectives in Sustainability Strategy of FIFA World Cup 2018 9 FIFA World Cup – The Biggest World Event of Sports 9 Sustainable Strategy

Event Management: A Theoretical Overview of Sustainability Strategy

   Added on 2020-04-29

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Event management: A theoreticalOverview of Sustainability Strategy ofFWC 2018
Event Management: A Theoretical Overview of Sustainability Strategy_1
Table of ContentsEvent Management.....................................................................................................................4Evolution Overtime................................................................................................................4Event Management as a Strategic Tool..................................................................................5Different ways in which an event can enhance a whole business..........................................5Initial Stage of Event Management........................................................................................7Importance of the event vision, experience and visualization in the process of planning.....7Event Vision.......................................................................................................................7Getting ROI for Sponsors of the event...................................................................................8Importance of Planning and Objectives in Sustainability Strategy of FIFA World Cup 2018..9FIFA World Cup – The Biggest World Event of Sports............................................................9Sustainable Strategy.............................................................................................................10“Going Green”.........................................................................................................................10References................................................................................................................................12
Event Management: A Theoretical Overview of Sustainability Strategy_2
List of Figures Figure 1: The Event Management System.................................................................................4
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EVENT MANAGEMENT According to Jones (2014), event management refers to the appliance of projectmanagement to the designing and developing of big events like festivals, parties, conferences,concerts or ceremonies. Event industry is now inclusive of all types and size of eventsstarting from a small event like business meeting to as big as an Olympic. Most of theindustries, non-profit organization and interest groups embrace events for marketing,developing relationship or raising money. Figure 1: The Event Management System(Source: Stoyanova, 2017)Evolution Overtime Event management is a work that is most trending for the past few years. As perAbdelhak, and et.al., (2014), this concept is not new for the markets; this opportunity wasthere for a long time however the point is that now businesses have given focus to the offeredservices. Actions of modern business are greatly impacted by company events so hiring anevent management firm now makes a whole lot of sense. In most of the situations, it isgenerally significant for the total success of the event which is been planned, as the companywho is interested in organizing the meetings does not contain essential experience andassociations which assure success. The perfect example is the event industry in terms oftransition, innovation enthusiastic. Experiential events or the events that enable anopportunity to guests to involve are now earning popularity overtime.
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