Swinburne University PUB30001 Event Management Report: Weeks 9-11

This report delves into the multifaceted world of event management, exploring the crucial role of tourism in event success and the increasing importance of sustainable practices. It examines how events, like those held at destinations such as Federation Square, can leverage tourism to attract visitors and boost economic benefits. The report emphasizes the significance of sustainable event planning, encompassing waste management, transportation considerations, and the use of eco-friendly materials. Furthermore, it outlines the key stages of event evaluation, including planning, implementation, and closure, providing a comprehensive understanding of the event management lifecycle. The report highlights how event managers can effectively contribute to economic growth and development through strategic event planning and execution, and the importance of attracting both local and international tourists.

Event Management

Table of Contents
Week 9.............................................................................................................................................3
Week 10...........................................................................................................................................4
Week 11...........................................................................................................................................5
References........................................................................................................................................6

Week 9
Tourism plays a very vital role in the success of the event. Event management helps in bringing
people to a single destination. Event is one of the main facilitator for tourism in a host country or
destination. Event management attracts a large number of tourists and because of which tourism
is developed within the host region and also the success of the event is ensured. The tourists act
as the catalysts for the success of the organization (Getz & Page, 2016). A strong and powerful
event has the ability to attract and retain the tourists and also has the ability to influence the
tourist spending over the event which will economically benefit the event. An event with social
motive has the ability to attract tourists as they believe that its impact is for the long term. If the
tourism of a country is very well developed then there are chances that the tourist coming in the
host country will visit the event in order to gain knowledge about the culture of the host country
or the manner in which an event is organized in the host region (Zima, 2012).
Federation Square is located in Melbourne and is of the size of a city. This destination is famous
for hosting many cultural attractions and art galleries. It also hosts mega events. This place is
also occupied with some of the best restaurants and café of the city. This place is one of the most
popular tourist destinations of Australia (Fedsquare, 2018). Federation square is an event
destination. This can be said on the basis that this is one of the famous tourist places, it is
occupied with hotels and cafes, and it is occupied with venues that have the capability to host
many mega and small events (Eventex, 2016). Hence, on the basis of this it can be said that
federation square is an event destination that offers everything at a single place.

Week 10
It has become a trend to host sustainable event in today’s world. The peoples concern towards
the protection of environment has been increased considerably from the last decade. Hence, it
has become important to keep into mind the social as well as environmental considerations while
hosting an event so that it falls under the category of sustainable event. These considerations
include considering for the benefit of society by way of charity or donation, undertaking event in
an outdoor place so that the local people are not disturbed. Undertaking promotion activities via
digital medium will help to end the trend of print media promotions and will save a lot of papers
adding to the environment in the end (Davis, 2014). Waste management is another important act
that should be adopted in order to make the event more sustainable (Cook, 2016). The
transportation facility to the event place also plays an important role in determining the carbon
footprints of the event. If the event and the hotel facility are at a single place then it will reduce
the need for transportation reducing the carbon footprints. The cups or plates used in the event
should be biodegradable in order to reduce the waste. Also if a lot of leftover food is there then a
provision should be adopted to donate it to the right recipient who is in need. This step will help
in contributing towards the environment and society both (Faoro, 2018). Hence, by keeping in
mind the above mentioned factors the event can prove on its very launch day that the event is
sustainable in nature and is pro environment and society.

Week 11
Stages of event evaluation
Planning
Under the planning stage the main work is related to the definition of the event so that all the
event planners remain on the same page. Assessment of resource requirements; developing
standards that will help in undertaking the activities in a smooth manner; developing policies and
procedures in order to undertake the whole event in a successful manner are some of the
important practices that are adopted in the planning stage. The marketing tactics, venue, etc. are
decided in the initial planning stage of the event to check the feasibility of the event (Smith,
2017).
Implementation
In the implementation process goods, services as well as the required human resources are
acquired. Logistics and spatial requirements should be coordinated during this stage. The entire
necessary infrastructure is established during this stage. Scheduling, costing, budgeting, risk
management, etc. are undertaken during this stage. Monitoring the progress of the event also
falls under this stage of the event evaluation.
Shut Down
At the time of the closure, supervision is required and also obligation fulfillment is taken into
consideration. Data and feedback collection process is undertaken during this stage. During the
closure of the event the analysis and evaluation of the final outcomes are undertaken. Balancing
the financial books, ensuring that the venue on which the event was hosted is in proper condition
or not according to the contract etc, are important part of the closure procedure of the event.
After all this process the final compilation of the report is undertake that mentions about the

success of the event and to what extent the event has been able to achieve its objectives and goals
(Julia Silvers, 2013).
Event management is a very important activity and it has the ability to contribute to the
economic growth and development of the host country. The tourists coming in the host country
have a direct impact on the success of the event. It is important as an event manager to make the
event attractive enough to attract the foreign tourists along with local people so that it can offer
economic and cultural benefit to the event. It is usually believed that event destinations are a
better option for the event managers to host event. This is so because it acts as a one stop
destination for the event planners. The different stages of event evaluation has been discussed
above which includes the planning stage, implementation stage and the closure stage of an event.
References
Cook, E., 2016. 5 Steps to Make an Event More Environmentally Sustainable. [Online] Available
at: https://www.eventbrite.co.uk/blog/make-an-event-more-environmentally-sustainable-ds00/
[Accessed 29 September 2018].
Davis, C., 2014. How to Plan an Event with Sustainability in Mind. [Online] Available at:
https://sustainability.ncsu.edu/blog/changeyourstate/planning-sustainable-events/ [Accessed 29
September 2018].
Eventex, 2016. How to Choose Your Event Destination and Why We Chose Dublin. [Online]
Available at: https://eventex.co/choose-event-destination-chose-dublin/ [Accessed 29 September
2018].
Faoro, K., 2018. Go Green: How To Jump on Sustainable Event Trend. [Online] Available at:
https://helloendless.com/sustainable-event-trend/ [Accessed 29 September 2018].
Fedsquare, 2018. Information. [Online] Available at: http://fedsquare.com/information
[Accessed 29 September 2018].
Getz, D. & Page, S.J., 2016. Progress and prospects for event tourism research. Tourism
Management, pp.593-631.

Julia Silvers, 2013. The Phases of Event Management. [Online] Available at:
http://www.juliasilvers.com/embok/Guide/Phases.htm [Accessed 29 September 2018].
Smith, E., 2017. The key to successful event planning: a case study on identifying the most
appropriate model of event planning. [Online] Available at:
https://repository.cardiffmet.ac.uk/bitstream/handle/10369/8717/Emma%20Smith
%20Dissertation.pdf?sequence=1&isAllowed=y [Accessed 29 September 2018].
Zima, K., 2012. Event Tourism Economical and tourstic impacts on regional economy [Online]
Available at: http://www.diva-portal.org/smash/get/diva2:444721/FULLTEXT01.pdf [Accessed
29 September 2018].