Event Management for Toyota Hybrid Cruiser Launch

This article discusses the event management plan for the launch of Toyota Hybrid Cruiser, focusing on the safety message of Toyota. It also covers logistical challenges, risk management plan, and the importance of team management.

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Event Management
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Toyota is a car manufacturing company, which has its headquarters in Japan. Toyota has
364445 employees worldwide and is the fifth largest company in the world in terms of revenue.
Toyota is also the second largest manufacturer of automobiles.
Toyota’s current branding message is “Safety for everyone”. In the latest marketing
event, Toyota is putting a safety message at the forefront highlighting the importance of safety,
wherein everybody has the right to “Arrive safely.” The campaign centers on Toyota “Safety
sense.” The message that one would like to portray is the paramount importance that is attached
to safety by Toyota in all its vehicles. Toyota aims for a society that has no traffic accident
casualties. According to a survey conducted by the World Health Organization, 1.24 million
people in the world die of road accidents each year. The eighth leading cause of death is death
caused by road accidents. Even though deaths caused by road accidents has decreased in Japan,
Europe and North America over the last couple of years, it has been increasing in developing
countries where there is a lack of proper education on traffic rules and regulations. Toyota
recognizes People, Vehicles and Traffic Environment to be the three pillars and its ultimate goal
is zero casualties from traffic accidents (Ryan, 2016).
Toyota is addressing measures of traffic safety in order to completely eliminate death
caused by traffic accidents. Toyota, in trying to prevent deaths and accidents from occurring due
to traffic accidents has been conducting activities and spreading knowledge since 1960s to
educate drivers and pedestrians regarding safety measures that can be adopted in order to prevent
death from accidents. Toyota offers lectures on the importance of driving safely to drivers and
also conducts activities focusing on traffic safety education for children studying in kindergarten,
children studying in nursery and also for teenagers. Other educational activities conducted by

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Toyota include ‘Hands-on Traffic Safety Events’ and the ‘Toyota Traffic Safety Campaign’
which have been held for the masses.
The safety features of the Toyota Hybrid Cruiser include Side Impact Beams, Safety
Connect emergency, Front and Rear Parking, Blind Spot Sensors, Rear collision, Lane Departure
Warning and Pressure Warning among others. The Toyota Hybrid also comes with airbags.
These include driver plus passenger units, side, curtain bags and knee airbag. This ensures
optimum safety. The car features an Antilock braking system, which provides a world of safety
to one’s driving experience, and it effectively avoids skids as well. The Vehicle Stability Control
feature of the car helps one to avoid side skids and loss of control on steep curves (Fearing et al.
2016).
Thus the Toyota Launch festival, with a festival theme, would be graced by several
renowned musical artists, several eminent personalities and a host of VIPs. The senior staff
members of the company will be present as well as the members of the head office in Japan
along with their families.
Since the focus of Toyota’s current branding message is ‘Safety for Everyone’ nursing
homes and other healthcare institutes can be roped in to sponsor this event. In addition, tyre
manufacturers like MRF Tyres can be roped in to sponsor this event, along with several
petroleum companies and also health drinks.
Car manufacturers, instead of shipping cars to the overseas market, ship components of
vehicles. The vehicle components are then put together on the site, in local plants, which
manufactures automobiles. The reason behind this is, import duties for the car components are
often lower than finished cars and the import duties on parts occupy less freight volume reducing

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the cost of freight as well. Some of the parts used in making cars are manufactured in production
facilities of Toyota while others are supplied by foreign sub-contractors. This increases and
improves productivity and also ensures high productivity and ensures that the car and its parts
are supplied on time.
Advantech mobile computing solutions supports all the processes involved in producing
cars and its components, reduce failure and error rates, and ensure productions of cars without
any obstacles and interruptions.
The three logistical challenges for the Toyota Hybrid Cruiser launch event include
delivery of the cars to the dealers being scaled back due to shortage of parts and production
problems. A delay stemmed from the need to ship vehicles from Toyota’s assembly line to
Detroit for quality inspections before the final delivery to a customer. There may not be a
successful custom clearance.
The launch event of the Toyota Hybrid Cruiser can be programmed to keep the VIP and
public events separated without interrupting the dynamics between the two by arranging separate
seating arrangements for the VIP attendees and the public, by having a fixed time for the VIP
attendees and a separate time for the public to enjoy the program. Separate programs may also be
arranged both for the VIP attendees and the public.
A risk management plan is an extremely important step towards planning a successful
event. It identifies the probable risks that may occur and plans its remedial measures accordingly.
While planning an event, the potential risks could include budget, poor time management, too
few team members among others.

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While planning an event, a person should set a clear budget and stick to it. One should
track their expenses as they go. One should also get creative and come up with unique ideas for
décor, food etc that are budget-friendly.
It is pertinent to invest the right resources at the right place and in the right time. One
should set short and long time targets in order to ensure that things are done when they need to
be done.
The problem of the delivery of the cars being scaled back due to shortage of parts and
production problems can be mitigated by monitoring the entire process closely and carefully and
ensuring that adequate parts of a car are produced so that there is no shortage of parts of a car
and the production process runs smoothly. Punctuality is always of utmost importance and one
should ensure that the officials behind this transfer of cars are always punctual in shipping the
cars from Toyota’s assembly line to Detroit for quality inspection. To ensure a successful
clearance, all the paperwork required during custom clearance should be ready and available at
the time of custom clearance in order to prevent any kind of delay.
All organizations should have an event team dedicated to planning the event. While
planning an event, if there is a scarcity of team members, then one should ask for more help.
While planning an event, one should employ many volunteers apart from the core team to help
with the event. One should be a team player and allocate tasks to all team members, and work
together as a team.

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Feary, M.S., Palanque, P.A.R., Martinie, D.A. and Tscheligi, M., 2016. Multiple Views on
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