Event Marketing

Running head: EVENT MARKETING
EVENT MARKETING
Name of the student
Name of the university
Author note

1EVENT MARKETING
Table of Contents
Introduction......................................................................................................................................2
Marketing 6P’s of Rio Olympic 2016.............................................................................................2
Sponsorship assets of Rio Olympic 2016........................................................................................4
Activation tactics.............................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

2EVENT MARKETING
Introduction
The marketing initiatives that are undertaken by the different organizations during the
events are dependent on the identification of the interests of the target audience. The research
will undertake an evaluation of the “International Olympic Committee Marketing Report Rio
2016” and thereby apply the concepts of marketing 6P’s for understanding the different
elements. On the other hand, the research will also enumerate the sponsorship assets and
activation tactics. The report will also examine the manner in which spectator experience
influence the economy.
Marketing 6P’s of Rio Olympic 2016
The product that was offered by the Olympic committee was portrayed through the
integration of 28 sports with 306 events (Stillmed.olympic.org., 2016). The event offerings were
specifically based on the interests of the sports enthusiasts. The detailed structure of the sports
events helped the concerned authorities in attracting the attention of the potential sports
enthusiasts. The ticketing price for the event was nominal and reasonable to attract the attention
of most of the sports enthusiasts (Preston, 2012). It has been reported that Rio Olympic most of
the tickets were available at a price of R$70 and the cheapest tickets were priced to be R$40
(Stillmed.olympic.org., 2016). The cheapest tickets were made available for the students, aged
and the disabled visitors. It helped in enhancing the marketing initiatives that were undertaken by
the concerned authorities in attracting the attention of the people towards the event.
The identification of the desired place for undertaking the marketing operations helps an
organization in attracting the attention of huge number of people as per the concern\s that are