Event Marketing - Desklib

Running Head: EVENT MARKETING
EVENT MARKETING
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1EVENT MARKETING
Answer 1
It can be stated that the 6P’s marketing is associated with 6 elements in terms of product,
price, place, promotion, people and performance (Preston, 2012). As far as the product are
concerned, there are 28 sports were placed with 306 events. Furthermore, it can be stated that the
ticketing price in Rio Olympic is concerned, it can be argued that half of the tickets were
available at a price of R$70 or about USD 22 or less. The cheapest ticket price was R$40 or
about USD 13. The lower ticket price were available for the senior citizens, students and
disabled visitors. Moreover, the Rio Olympic 2016 organised a robust sports event in 37 venues
in total across the country. In this regard, the organisers segregated the region into 4
geographical parts in terms of Barra, Copacabana, Deodoro and Maracana. The largest venue
was the Maracana stadium with a capacity of 74,738 visitors. In fact the event organisers had
chosen 584 TV channels along with 270 digital platforms and hundreds of official broadcaster
pages on social media for broadcasting the 2016 Rio Olympic. In addition to this, Olympic
partners helped with product, technology and expertise to the International Olympic Committee.
Therefore, they were identified as the most important promotional tools. In this regard, the
worldwide Olympic partners are responsible to provide the global promotional campaigns. In
case of the people associated with the 2016 Rio Olympic were based on both the visitors and the
event organisers. As per the report there were total 6.2 million tickets sod. As a matter of fact,
more than 11,000 athletes from 205 nations were participated in the biggest sports event across
the globe. The number of volunteers was also more than 50,000 that proved the magnanimity of
the event. The performance of the event organisers was also effective in terms of attracting huge
number of customers. For the aged and disabled people also the Olympic committee tried to
make better facilities like reducing ticket prices.