Event Marketing of Rio 2016 Olympics

Running head: EVENT MARKETING OF RIO 2016 OLYMPICS
Event Marketing of Rio 2016 Olympics
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1EVENT MARKETING OF RIO 2016 OLYMPICS
Answer 1)
The product that was offered with the help of the Rio 2016 Olympics was the
spectacular opening ceremony that was a mixture of bossa nova beats along with samba
sounds that helped in drawing a large number of audience. The multi-sport event helped in
drawing people from across the world with the help of the unique events of the Olympics.
The price of the tickets of Rio 2016 Olympics was $ 20 to that of $ 1400 that was suitable for
all kinds of people (Stillmed.olympic.org, 2019). The place chosen for the event was in four
different Olympic cluster: Copacabana, Maracana, Deodoro along with Engenho de Dentro
that proved to be convenient for the people. The promotion of the event was done with the
help of special space called Casa Brasil that was held in London that helped in showcasing
the cultural along with the art of Brazil. The performance of the event was spectacular and
there were many memorable events that made it popular around the world.
Answer 2)
The sponsorship assets of 2016 Rio Olympics were that of Olympic Partners
Programme that helped in granting the marketing rights to that of the Olympics. The
sponsorship was facilitated with the help of Coca Cola global television commercial that
helped in featuring golden moments from that of previous Olympic Games (Preston, 2012).
An example of sponsorship asset was Atos that acted as the IT partner of Rio 2016 Olympics
that helped in supporting the digital journey of the 2016 Olympics. Bridge stone acted as a
part of the Olympic movement and it helped in setting a strong foundation of the Rio
Olympics held in the year 2016.
Answer 3)
There were activation tactics that were employed in the 2016 Rio Olympics that
helped in increasing the popularity of the event. The coverage of the event was done with the