Top Event Marketing Agencies - 2022 Reviews

Running head: EVENT MARKETING
EVENT MARKETING
Name of the Student
Name of the University
Author Note

EVENT MARKETING1
Specific examples from the marketing report to justify each of the 6 P’s
Product
Rio 2016 has paved the way for introducing innovation on a greater scale. For
example, Virtual Reality (VR) technologies. The VR technologies made the Olympic content
available for the first time, providing live VR coverage for over 85 hours and also contains
the feature of 360-degree video, that creates an immense favourable effect of viewing
experience. The product successfully places the viewers closer to the action that has never
happened before.
Price
The IOC and OCOGs introduces ticket prices which acknowledges the broader
spectrum of economic conditions of the public and the also the ones with the domestic prices
for main sporting events. However, it is to mention that Rio 2016 rises up to $13.2. As per the
Globo reports it is said that the infrastructure projects of Rio 2016 rose up to 26.7 billion reais
while in the operating system it cost up around 9.2 billion reais.
Place
The immense popularity of the region elevates the sporting event Rio 2016 along
with the products that licensed and was marked by the innumerable fans flocking to
megastores and various other stores that is functionally profitable especially the ones located
at the Barra Olympic Park. Other major places like Copacabana Beach that remains engaged
in the marketing program throughout the Games (IOC, 2017). It is to mention that according
to the Olympic report; about 3.5 million fans were witnessed and recorded to visit these
Megastores. The marketing strategy aims to initiate such programs in prime place or at the
heart of the city, where it is easy to reach up such nearby the location of airports, tourism
hotels and resorts, shopping centres. The influence of the Rio 2016 has successfully hit the

EVENT MARKETING2
global support towards the youth athletic games and sports of the region and the magnitude is
visible from the popularity of the place.
Promotion
The promotion directs towards the financial resources that is valuable for the
facilitation of the product and its features to the Olympian organization and committees. The
products and its technological features and expertise are provided by the Olympic partners to
the IOC, National Olympic Committees (NOCs) and the Organising Committees of the
Olympic Games (OCOGs). They simultaneously promotes the Games globally through
certain marketing strategies that includes many sponsorship activations and marketing
campaigns (IOC, 2017). These strategies help the Olympic Movement to meet the broader
spectrum of the spectator across the world.
People
The flocking of audience across the world through the marketing of recent
technological developments have been marked in record as these developments have been
helping people in Africa, improve their sports infrastructure. The marketing strategy allowed
to encourage and inspire more people than ever before in the Olympian Games (IOC, 2017).
As per the reports, the record reached about 300 million people at the regions of sub-Saharan
Africa. These people were provided the sporting events by watching coverage of the events
straight from Rio. This initiation accounted to the 75% rise in comparison with London 2012.
Performance
The performance was enormously observed through events and activities of the event
marketing of Bridgestone. USA and Brazil comes forward to initiate the marketing
programme tagged as, “Built to Perform” that marked the encouragement towards the
sporting events between the performance of elite athlets and innovations by the Bridgetone.