Event Planning and Management

Running Head: Event Planning and Management 1
Event Planning and Management

Event Planning and Management 2
Introduction:
A social media campaigning would be introduced to promote the sale of artworks by renowned
artists like Mary De Gea, Virginia Wright and John Boscov at the Polka Dot Art Gallery.
Target audience with demographic characteristics:
The social media campaign would be targeted to get attention of the young population who has a
keen interest in artworks (Philip, Lane, Ang, Tan, & Leong, 2017).
Messages:
 A mega art exhibition to be held on 14th April, 2019 at the Polka Dot Art Gallery
displaying the paintings of renowned artists like Mary De Gea, Virginia Wright and John
Boscov.
 The paintings are available for sales and the interested buyers are entitled to get a 25%
discount on the price expressing their interest through the social media platform of
Facebook, Twitter and Instagram (Wu, Yeh, & Hsiao, 2011).
Metrics and KPIs:
 A steady rate of participation in the art exhibition need to be sourced using the social
media platform (Sargeant & MacQuillin, 2016).
 Regular posting of the art event along with attractive paintings of the artists are to be
displayed in the timeline of the event to have more number of daily visit on the site.
 A steady rate of queries and expression of interest in the art exhibition to be displayed on
the scheduled date (Dörnyei, Krystallis, & Chrysochou, 2017).
Timeline for execution: