Event Planning and Management: Health and You Exhibition 2017 Report

The report provides a comprehensive analysis of the Health and You Exhibition 2017, focusing on event planning and management strategies. It details the event's objectives, which aimed to promote health awareness and provide expert advice. The report highlights the benefits, such as increased public awareness and expert opinions, while also addressing challenges like legal and financial issues. It emphasizes the roles of sponsors, stakeholders (including doctors and volunteers), and suppliers in ensuring the event's success. The selection of Singapore as the destination is justified by its strong healthcare system and government support. The report also examines legal risks, logistic management, and the importance of efficient resource allocation and queuing procedures. In conclusion, the report underscores the significance of meticulous planning and execution for successful event outcomes, particularly in health-related exhibitions.

Running head: EVENT PLANNING OF "HEALTH AND YOU EXHIBITION 2017"
EVENT PLANNING OF "HEALTH AND YOU EXHIBITION 2017"
Name of the Student
Name of the University
Author Note

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Executive Summary
The report has focused on the event planning and management issues that should be taken by
"Health and You Exhibition" for the better exhibition of this event. The event was held in
Singapore Suntec Hall for two days. Most of the training activities and importance of sports for
the development of health is the major issue for this event. Doctors from different known
hospitals had come to this event and take their part in this event. A special competition also took
place in this event and winner got the award too. The importance of good food and intake food
quantity for according to their diet had been discussed by those doctors and people learned the
importance of good food from this event. Importance of stakeholders, suppliers, and organizers
also drawn in this report and this report also signified all the importance of their initiation to
make this event successful.

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Table of Contents
Introduction......................................................................................................................................3
Objective or Purpose of the event....................................................................................................3
Benefits and Challenges of the event...............................................................................................4
Sponsors, stakeholder and suppliers involvement...........................................................................5
Reason behind selected destination.................................................................................................6
Legal risk on the destination and its impact....................................................................................7
Logistic management.......................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

3EVENT PLANNING OF "HEALTH AND YOU EXHIBITION 2017"
Introduction
Event management is important for planning a work in a suitable way and to determine
that possible consideration for the improvement in event theme and objectives. Managing all
sections in an event is the major aspect to flow that event in a legitimate way. Legal issues,
safety, managing stakeholders, destination problems and requirements all these are possible
criteria that an event based on, thus proper care and distribution of workforce are needed for that
action planning. A clear and relevant theme is a major factor of event success. In this report,
Health issues and their mitigation procedures is the theme of the event and all those setup and
requirement are basically from the medical field (Health & You Exhibition 2017). All kinds of
exercise, food, active practice of sports, weight up and down and their significance, quality food
intake all these are showcased at this event. So, the event makes sense for those people who are
seeking for better opinion from experts about their health.
Objective or Purpose of the event
The basic objectives of that event are:
 To make a planning strategy for people who are concerned about their health and suggest
them better ideas to stay fit and fine.
 To place some important activities in the event so that people can find their interest and
conduct all those sections in the event.
 To focus on the quality of food and differentiate the consumption of food intake as per
age and body structure.

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The purpose of that event is to highlight all those health issue and create awareness for all
sectors of people. Better health resolution, location, medical sponsorship all these set up has been
provided by event organizers. The project ismaking health awareness and provides the best
medicine from experts are the key purpose of this event. Along with the awareness, people who
are not financially stable can get help from this event (Whitfield et al.). There is a competition
also placed for kids and for an open category to make healthy sandwich. This is a great initiative
that helps people to think about their health and process the event in a proper way.
Benefits and Challenges of the event
There are some benefits for this event and all these benefits influence the people and
exhibitors who are involved with this event. The benefits are:
 Mass awareness for people and delivering them good practice in health is the major
benefit of this event.
 Experts' opinion on a critical situation is another benefit that helps people to direct their
way to recovery (Li, Yingzhu and Bin).
 Camping and spreading awareness for people for better engagement in this event and
make sure that all those people should know about the exhibition and also the par over in
it.
 A bit of competitive touch of healthy food making is another interesting part of this event
that helps people to get involved with this event and make sure to provide better hygiene
food for other people.

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There are some challenges for hosting this event as an entire hall is booked for that reason for
two days and almost 11 hours in a day all exhibitors, people and organizers have to be there for
the successful execution of this event. The challenges are:
 The legal problem regarding place is the most vital challenges have been mitigated by the
organizer and they need to control place by any means so a systematic approach is
needed from organizers.
 Community acceptance is another challenge of this event. Some people do not accept this
kind of event in an open heat as they do not believe this kind of exhibition and trust their
family physicians (Hernesniemi et al.). Thus, sometimes proper awareness is not enough
to change people mindset.
 Financial problem is a major challenge for this kind of event as most of the investments
are coming from a nonprofit organization so money is a big problem for the exhibition of
the event.
 Physician, experts, and dietarians timing is a big challenge for an event, an organizer has
to gather entire people for the successful presentation of event.
Sponsors, stakeholder and suppliers involvement
Sponsors are basically enhancing the image of an event. Sponsors promote their brand
and demonstrate the features of the product and also maintain the company brand image through
the promotion (Tan et al.). Sponsors not only support the process with money but also help in
employment as there is a chance for some unemployed people to earn some money for working
for particular brand. Enhancement of client relationship is also important factor for sponsors. In
case of “Health and You Exhibition2017” Mind & Body and Lohas are the main sponsors of this

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event and they are taking responsibility to manage the whole event (Health & You Exhibition
2017). These two sponsors’ are providing funds and services and develop the event for
enhancing event opportunities.
Stakeholders are basically working on the event and event influenced them in all aspect.
Their active participation is the foremost thing that changes creative dimension in event. The
major objectives of stakeholders are to participate in an event and make this event better. In this
event process, all stakeholders are taking part in Health and You Exhibition 2017 and manage to
get better outcome from this event (Kurniawan et al.). Doctors from Mount Elizabeth Hospital
orGleneagles Hospital are taking their part as stakeholders and tried to help people out there
(Health & You Exhibition 2017). There are kids’ zone, fight club zone, bento making zone and
all these zones need some volunteers as well, so their involvedness can create better chance of
reducing unemployment.
Suppliers are taking part in event to make an event successful by providing all necessary
resources (Müller). Revenue will be collected from the diverse collection of resources and
manage all specific trade options that are easilysaleable in that exhibition. In case of Health and
You Exhibition 2017, suppliers like Apex Pharma Marketing Pte Ltd, Ban Choon Marketing Pte
Ltdand Beijing 101 Hair Consultants Pte Ltd all these companies are taking part over this event
and share the glance of health exhibition.
Reason behind selected destination
Singapore Suntec hall is the selected destination for this event. Singapore’s state health
situation is good and they have lifted their living style, education and use safe water to reduce the

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number of infected cases (Lim et al.). There are some good preventive medicines they have
applied in their disease generated spaces and that is the reason Singapore positioned a secure
place in their standard of living and mitigate health problem facts. Singapore has 19 acute
disease hospitals, one psychiatric hospital, almost 8 community hospitals. All these hospitals
increase the level of medical capacity and provide opportunity for civilians to mitigate their
disease with ease. Singapore government has put 7,540 FY for development of health sectors in
that nation. This is the reason for this kind of exhibition of health initiatives are taken by
nonprofit organization also (Singapore Health Facts). A magical change noticed in case of
disease burden case and in report of 2013 Diabetes, Hypertension, Cholesterol all these diseases
are approaching to zero and this is huge news for the country in aspect of health and security
concerns (Singapore Health Facts). This is the reason Government and nongovernment
organization also trying to motivate people and address them to mitigate their disease through
this kind of campaign (Jafar et al.). Suntec conventional hall is one of the most opulence halls
can well advertise the event as well and this is the reason behind venue selection.
Legal risk on the destination and its impact
There are some political overviews established in that place as mixed population is
persisted. Around 74% Chinese, 9% Indian and 13% Malay people are there so there mindset
and acceptance level are not similar as well. Under the Public Order Act 2009, police protect that
place and organize the event in proper manner (Yang, Pamela and Asaduzzaman). Some of the
political influence may create certain disturbances in this event, so modified version of political
stability is the most important part of choosing proper destination (Smith, Gavin). The place
where destination is situated one of the most famous event places in Singapore thus people have

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enough opportunity to visit that place and get their activities at free of cost. The number of
approximate people accumulation is also considered as permit deliver case and delivery of
permit is depending on that issue (Approval for Assembly or Procession). In that event, legal
issues may not trouble so much as the event is processing for humanity and in most of the cases
people will get benefits from this event. In this event, healthy lifestyle sections are most
important and there are several tickets for that program (Health & You Exhibition 2017). The
government of Singapore health department may interfere in this section and can taste those
products as these are associated with health issues.
Logistic management
Logistic is an integral part of event planning as set of track and implemented planning of
logistic strategies are important for the better outcome in event. There are some situations liable
for the better management in logistic. These are vehicles availability, financial condition, venue,
and infrastructure framework, image of the selected destination, weather and assistance facilities.
Scheduled tracing and aim to maintain the flow in business is the right issue behind the event
logistic system (McCarthy, Jenna). In most of the cases, site management flow is important to
cater logistic system. The logistic department is also responsible for queuing procedures as the
proper distribution method and policy flow is depending on this. In this event, Health and You
Exhibition needs some staff provision and cater their responsibility in logistic (Health & You
Exhibition 2017). There are different form of works and material collected from resources areas
are the main function of that event. Those resources are getting collected by vehicles and
accumulate on the event place and after that logistic people distribute resources according to the
demand of the stores (Lee et al.). Their job is not ended here as after the completion of that day

9EVENT PLANNING OF "HEALTH AND YOU EXHIBITION 2017"
all those distributed materials need to be gathered and this function is also conducted by the
logistics department (Kulesher, Robert and Elizabeth). There are multiple actions that involve
better man management, event transportation chain management, media interpretation, possible
risk planning all these are formulated by the logistics management team.
Conclusion
Therefore, it can be concluded that proper flow in an event is essential and important for
successful completion of that event. In this event all those health-related aspects are important
and that somehow showcases better participation culture and development to make an event
theme that provides relevant event formulation. There are some recommendations like improve
level of community understanding or increase awareness are the key issues that might change the
event scenario and lot more people may engage in this kind of event. There are certain people
who are not financially strong to get treated by this kind of efficient doctors, so there is a big
opportunity for them. Competition of sandwich making contest and earn money as prize
sometimes attracts people to take part of this initiative but featuring panel of doctors and their
view and seminars are main attracting feature of this event. The importance of logistics
management and involvement of suppliers and stakeholders is the major issues of that event have
imposed on. Stakeholders are getting benefitted by those doctors engagement and the event
makes a clear consideration of adopting new changes in Singapore and implements better law
that finalizes the event prospect. The venue is another important issue for the event as the place
has such grand standard that people loves to assemble with that place. Suppliers are doing their
work by supplying fund and resources but actual condition of event is staged on the
accumulation of people and if this process succeeds, the entire event will evolve as a grand one.

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References
Approval for Assembly or Procession | Singapore Police Force. police.gov.sg. 2017.
Health & You Exhibition 2017. Healthandyou.sg. 2017.
Hernesniemi, Jussi A., et al. "Cohort Description for MADDEC–Mass Data in Detection and
Prevention of Serious Adverse Events in Cardiovascular Disease." EMBEC & NBC 2017.
Springer, Singapore, 2017. 1113-1116.
Jafar, Tazeen H., et al. "Health education and general practitioner training in hypertension
management: long-term effects on kidney function." Clinical journal of the American Society of
Nephrology (2016): CJN-05300515.
Kulesher, Robert R., and Elizabeth Elizabeth Forrestal. "International models of health systems
financing." Journal of Hospital Administration 3.4 (2014): 127.
Kurniawan, Alamsyah, et al. "Analyzing the physics of non-tidal barotropic sea level anomaly
events using multi-scale numerical modelling in Singapore regional waters." Journal of Hydro-
Environment Research 9.3 (2015): 404-419.
Lee, Jan Hau, et al. "Trainees’ perception of education in communication and professionalism
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2010105817715270.
Li, Yingzhu, and Bin Su. "The Impact of Trade Structure in Environmental CGE Modelling: An
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Lim, J. S., et al. "Inborn Error of Metabolism (IEM) screening in Singapore by electrospray
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McCarthy, Jenna. The Mariah's Challenge Fun Run Applying best practices in event planning,
social marketing, and volunteer recruitment and retention in the design and implementation of a
nonprofit organization's inaugural 5k community event. Montana Tech of The University of
Montana, 2014.
Müller, Martin. "The mega-event syndrome: Why so much goes wrong in mega-event planning
and what to do about it." Journal of the American Planning Association 81.1 (2015): 6-17.
Singapore Health Facts | moh.gov.sg. 2017.
Smith, Gavin. "Involving Land Use Planners in Pre-Event Planning for Post-Disaster
Recovery." Journal of the American Planning Association 80.4 (2014): 306-307.
Tan, Clive M., et al. "Medical planning for mass-participation running events: a 3-year review of
a half-marathon in Singapore." BMC public health 14.1 (2014): 1109.
Whitfield, Julie, et al. "Attracting convention and exhibition attendance to complex MICE
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