Individual Report - Event Planning

Individual Report - Event
Planning
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Table of contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
i) Marketing strategy with details of marketing mix...................................................................3
ii) Human resource requirements with details of staff for the event...........................................5
iii) Financial Details of all cost involved in organization with details of break – even point.....7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Event planning refers to make plans or strategy for organizing an event. It means to make all
the arrangements properly, involves studying the brand, identify target audience, coordinating
technical aspects before launching event (AlWaer and et.al., 2021). Metro bar has capacity of
maximum 200 people and event of art gallery is being organized.
The report includes, marketing strategy which is used for attracting people and providing
them information about art gallery. Various staff required for event and their roles and
responsibilities is discussed in report. Staff required for pre activities and post activities.
Financial details like, cost involved in organizing whole event, expenses and income is
discussed.
MAIN BODY
i) Marketing strategy with details of marketing mix
Marketing Mix is the foundation model of business which provides the information of
product, price, place and how the product and service is being promoted and branded in the
market at large scale. Marketing mix helps in creating the value of the product and services of
Metro Bar and for the Art Gallery Event which is being conducted. Marketing mix is described
as –
Product – The product which are displayed at Metro Bar are the drinks which are made
available for the customers so that they enjoy the services and drinks which are made available at
metro bar (Pistol and et.al., 2017). There is variety of food which is being served to the
customers and along with that all the food products and services are being served and the menu
serves the best of what the Metro Bar serves at large scale. The products which are being served
at Art Gallery Event were drinks, and eatables were being served to the customers from the
Metro Bar.
Price – The Metro Bar products were being served with the prices which are known to the
customers. The main thing which is been observed is that the prices are framed for the people
who are visiting the Art Gallery Event. The Event has organized the food items and drinks as per
the prices which are already set for the menu at the Art Gallery Event. The prices of the food
items and drinks are made reasonable for the Art Gallery Event in which the people are being
served as per their choice at the event.
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Place – Metro Bar is situated in United Kingdom at Luton campus, University of Bedfordshire.
The place where the Art Gallery Event is being organized is at Metro Bar. The place describes
that the Art Gallery Event is there at Metro Bar (Saidani and et.al., 2019). The place is being
decorated and the event is done with 200 people in it. The people in Art Gallery Event are
invited to attend the event which provides the food items and drinks at the place as the event is
taking place. The place is having the capacity of accommodating 200 people and more for event.
Promotion – Metro Bar promotes its products and services through social media platforms like
Instagram, Facebook and official website page which the company is handling. The promotion of
the products and services is being done at large scale so that more number of customers are
engaged in imbibing the services of Metro Bar. The products and services of the Metro Bar are
being promoted at the Art Gallery Event. The Art Gallery Event served the food and services
which is helping in providing the services to the people and this helps in creating the value of
Metro Bar.
Process – The process which is being followed at Metro Bar for the Art Gallery Event which is
being conducted at the place follows the procedure of how the event is taking place and what are
the possibilities of conducting the event with having all the requirements with 200 people at the
place (Ramadani, 2020). The process which is being followed at the Art Gallery Event is
incurring all the essential requirements which are being provided to the people who are attending
the Art Gallery. The process which is being followed benefits the people who are attending the
Art Gallery Event.
Physical Evidence – The physical evidence is known at large scale which is the place where the
Art Gallery Event is conducted at the place of Metro Bar and this helps in providing the services
to the 200 people who are invited and are attending the Event which is taking place at the Metro
Bar. This is the physical evidence presents how effectively and efficiently the main services are
being served at the Metro Bar and this helps in creating the value through which the physical
evidence is being known which is the Metro Bar placed at.
People - The people being invited at the Art Gallery Event are 200 people and the
accommodation at the event was done accordingly. The people at the Metro Bar in the Art
Gallery Event are taking place at large scale and this is conducted by taking concern of the
people which are attending the event (Praveen, 2020). This helps in taking care and fulfilling the
major requirements of the people at Metro Bar initiating the Art Gallery Event. The people are
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