Event Policy and Management

This article discusses the economic and social development of events, their benefits, ROI, government and corporate support, negative impacts, and competing events. It uses the example of the Sydney Festival in Sydney, Australia to illustrate these points. The article also includes references to relevant books and journals.

Event Policy and
Management

Contents
1. Did the event drive any kind of social or economic development for the event host or key
supporters?..........................................................................................................................................3
2. Who benefited from the event?.......................................................................................................3
3. Was there a return on investment? How was this measured?......................................................3
4. Why did the Government or Corporate support this event?.......................................................3
5. Were there negative impacts? How were these mitigated?..........................................................4
6. What is an example of a competing event that performed better on the delivery of
community/corporate objectives?.......................................................................................................4
REFERENCES....................................................................................................................................5

1. Did the event drive any kind of social or economic development for the
event host or key supporters?
I had attended the Sydney Festival in Sydney, Australia and I can say that the event
fostered economic development for the key supporters. The epic Sydney Festival comes alive
for three weeks in January with town-wide performances taking place through over 1,000
artists, together with global headliners. Performances are held everywhere in the metropolis,
from Carriage works to the Riverside Theatre to the Sydney Opera House itself (Allen, 2021).
Sydney Festival has a strong way of life of making possibilities for Australian artists, with 23
international premières of latest Australian paintings across the 2013 and 2014 Festivals.
Each January, Sydney Festival gives ambitious and remarkable reviews that ignite, unite, and
excite the metropolis of Sydney.
2. Who benefited from the event?
The artists in Australia are the ones who are most benefitted from the event because
they get an opportunity to showcase their art and talent. Sydney Festival was conceived by
the Sydney Committee, the NSW State Government and the City of Sydney to draw
Sydneysiders into the city centre throughout the holiday month of January. The first Sydney
Festival changed into held in January 1977 with the intention of attracting Australians and
others to Sydney in the course of Australia's summer holidays and of showcasing both global
and neighbourhood artists (Vlachos, 2020). The first Sydney Festival became held in January
1977 with the aim of attracting Australians and others to Sydney in the course of Australia’s
summer season holidays and of showcasing each international and local artists. Events of this
cultural birthday party are inaugurated by way of Festival First Night, an massive unfastened
celebration hung on the first Saturday of the pageant.
3. Was there a return on investment? How was this measured?
There was a significant return on investment for the event and this was measured by
analysing the tickets that were sold and the number of registrations. This helped in the
calculation of the return on investment to a great extent. The result was expressed as a
percentage so that it is easier to represent in an effective manner.

4. Why did the Government or Corporate support this event?
Sydney Festival has a sturdy tradition of creating opportunities for Australian artists,
with 23 international premières of latest Australian paintings at some stage in the 2013 and
2014 Festivals (Yeung and Thomas, 2020). The authorities of Australia help the respective
occasion as a way to offer the humans an get right of entry to to the unique artists, each
neighborhood in addition to global. Sydney Festival became conceived via using the Sydney
Committee, the NSW State Government and the City of Sydney to draw Sydneysiders into
the metropolis centre all through the holiday month of January.
5. Were there negative impacts? How were these mitigated?
The agencies said the balls pose a hazard to the surroundings and that they had been
disillusioned the pageant turned into promoting an installation that generates one of these
massive and unnecessary impact on the environment (Ziakas, 2021). In collaboration with the
artists, venues, suppliers, workforce, group, volunteers and, importantly, with our target
audience collectively we will meaningfully reduce our aid consumption, waste creation, and
our greenhouse fuel emissions, so that together with the intention to meet our vision for a
actually Sustainable Sydney Festival.
6. What is an example of a competing event that performed better on the
delivery of community/corporate objectives?
There is no particular event that can be described as a competing event that performed
better on the delivery of the community objectives. Although there are various events that are
conducted in Sydney, Australia with the different objectives as well as goals.

REFERENCES
Books & Journals
Allen, J. (2021). Event management. Wiley.
Vlachos, P. (2020). Liminality, subjectivity, and aesthetics in event management
studies. Liminality and Critical Event Studies, 35-54.
Yeung, E., & Thomas, R. (2020). The ‘long tail’of event management research: evidence
from the field’s main journals. Journal of Policy Research in Tourism, Leisure and
Events, 1-8.
Ziakas, V. (2021). Event portfolio management: An emerging transdisciplinary field of
theory and praxis. Tourism Management, 83, 104233.