Events and Development Assignment
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Added on 2021-04-16
Events and Development Assignment
Added on 2021-04-16
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Running head: EVENTS AND DEVELOPMENTEVENTS AND DEVELOPMENTName of the student:Name of University:Author Note:
EVENTS AND DEVELOPMENT1The history of events date back to the Ptolemaic dynasty and the era of Cleopatra. Shewas known for her orchestrating elaborate meetings. The evidence of events can be found inthe mediaeval history of Europe when the wealthy royalty used to stage parties with food,music, costumes and various themes. The main idea of event was to entertain the king and theroyal family. Beside these they used to arrange events to celebrate various religious festivalswhere pageants, gatherings and enjoyments were available for the rich section of the society.After industrialisation, there was a growth seen in the economy as well as manufacturing, thenature of the evets drastically changed (Mariani and Giorgio 2017). The businesses recordedmore necessity for the collaborative events like trade shows, guild meetings and tourismevents. Beside these, the movements of various political parties increased the need of eventsto share the ideologies of their leaders. In modern era, the well-to-do families are investing inthe wedding events, receptions and other professional parties. Event tourism is defined as a method of holding events as tourist attractions, planningand marketing events at a special place so that the tourism industry flourishes at that place.Event tourism has become an important segment of the international tourism that is growingrapidly (Devine and Devine 2017). In today’s world, event tourism is seen from both demandas well as supply sides. It is mostly seen to be as a speciality within destination managementorganisations and national tourism offices. The event develop agencies focus on arts, cultureand protocol so that the destination can be developed through events.Re-purposing of events for economic development aims to transform a destination adesirable place for living, working, investing and doing business which will encourage theeconomy of that region (Andam et al. 2015). By arranging events, the organisers, influencethe tourists all over the world for visiting the place. This efforts consequences in tourismwhich leads to have a positive economic impact. It regulates the balance of payment, affectsemployment and enhance the gross income as well as production of the region. Event tourism
EVENTS AND DEVELOPMENT2supports the place’s urban renewal, infrastructure development and tourism capacity byfostering a positive destination image. The events industry has numerous sectors as the planned events are created to servesome particular purposes. There are numerous strategic goals (Müller 2015). The eventmanagers play different roles which include designing, production as well as management ofthe planned events. They encompass festivals along with other celebrations such asrecreation, entertainment, political affairs, sports, scientific and arts events. Moreover, theseevents include all kinds of events in the field of business or corporate affairs which includesconventions, fairs, meetings and exhibitions (Nunkoo et al. 2018). The events in the privatedomain include rites such as weddings and reception parties and the social occasions for theaffinity groups.The types of events include cultural celebrations which comprise of festivals,carnivals, commemorations and religious events. Political events include various summits,VIP visits and royal occasions (Li et al. 2015). Various meetings, conventions, trade shows,consumer fairs and market cover the business or trade events. Scientific or educational eventsare comprised of various seminars, clinics and conferences. Beside this there are privateevents which include weddings, parties and social celebration (Gursoy, Milito and Nunkoo2017). Finally, the sports events include sports competition by the amateurs or professionalswho gather in a place to participate in sport events. Mega events are defined to have highest tourist demand and highest value. It has hightourist attractiveness and image marketing as well as development roles. The success of megaevents has been perceived in the world fair of Brisbane and America’s Cup Defence in Perth.The hall mark event is referred as recurring events which is of limited duration. These eventsare primarily arranged to increase awareness, appeal as well as profitability of the tourist
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