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Assignment on Event Tourism

   

Added on  2021-04-16

8 Pages1893 Words55 Views
Running head: EVENTS AND TOURISMEVENTS AND TOURISMName of the student:Name of University:Author Note:
Assignment on Event Tourism_1
EVENTS AND TOURISM1Tourism is one of the fastest growing industries and the main driver of tourism isevents and celebrations. In the mid-sixties there were near about 25 million tourists whovisited numerous destinations in the world. However, in last three decades, this number hasreached more than 700 million. By 2020, these statistics will reach approximately 1.5 billionaccording to the World tourism Organisation (Unwto.org 2018). The tourism industryprovides more than 9% of total employment in the world and records 11% increase in theglobal GDP. This essay discusses the origin of events, repurposing of events for economicsocial and environmental development, various sectors and types of events that attract touristfrom different art of the world.The history of event tourism dates back to the beginning of Olympic games in whichthe sports persons around the world used to gather. It was completely different from the usualtourism because the audience from different countries used to visit the games village withparticular reason (Li et al. 2017). Here the tourism was promoted to a particular destinationfor leisure as well as business. However, sports events or festivals are the part of leisuretravel but for the marketers and brands visit the destination to promote their business. Herethey get benefit of advertisement in front of the global tourists. In recent world however,event tourism has gained more business status hence there has been more collaborative eventssuch as business summits, trade shows or guild meetings. Political or religious movementsare also crating scope for event tourism where there is a mass movement of people toparticipate in the events of their leaders. As mentioned before event tourism is the way of attracting the global tourist byplanning and promoting one destination (Dogan and Aslan 2017). The mangers plan andarrange various types of events in the selected area and make that place an important segmentof tourism which is being selected once become successful. There are numerous agencies allobserve the world that have tie up with the demand and supply chains and mark one
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EVENTS AND TOURISM2particular destination suitable for arranging the event. Through event tourism, the placebecomes culturally, economically and socially strengthen and gain more advantage than itused to get before. Re-purposing of events leads to positive economic impact on that particular regionwhere people or visitors around the globe gather in the destination and contribute directly orindirectly to its development. The staging and decorating services, catering services andtransportation directly contribute to the economic development. Moreover, these industriesindirectly subsidize the hospitality industries of the place where the restaurants and hotelsflourish for sudden increase of tourist on that destination. Event tourism also create scope foremployment and betterment of infrastructure (Tyrväinen, Silvennoinen and Hallikainen,2017). Creation of jobs or promoting small businesses such as handicrafts of that place createpath for financial sustainability of the country and increased GDP growth. Despite all these,there are negative effects also. In case the destination does not have roper accommodationfacilities or catering companies, the international brands gather and conduct businessthroughout the span of events. Hence the national income drains out of the country leaving itin more unstable financially.There are different types of events that attract global tourist with different interests.These celebrations comprise of carnivals, sports events, music festivals, commemoration andwedding ceremony (Li, Hsu and Lawton 2015). Beside these there are political campaigns,meetings, trade summits, consumer fairs and shows which cater special interests of thevisitors. Educational events include science seminars, meets and medical conferences. Mega and hallmark events are defined to have highest media coverage, popularity anddemand of the visitors as well as the international brands. Mega events include the sportsevents such as summer or winter Olympic where there are professional as well as amateur
Assignment on Event Tourism_3

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