Event Design for Multicultural Wedding

This assignment discusses the importance of event designing for a multicultural wedding, where two families from different backgrounds come together to celebrate their union. The event design should consider the preferences and traditions of both families, including menu choices, music, and cultural displays. The assignment also highlights the need to meet health and safety standards and follow marriage legislation. It provides references to relevant sources on event planning, wedding themes, invitation designs, and more.

Running head: EVENTS DESIGN
Events Design
Name of the Student
Name of the University
Author note

1EVENTS DESIGN
Table of Contents
Introduction...........................................................................................................................................2
Purpose..................................................................................................................................................2
Catering design......................................................................................................................................3
Wedding cake....................................................................................................................................4
Content design.......................................................................................................................................4
Invitation card....................................................................................................................................4
Dress..................................................................................................................................................6
Wedding car......................................................................................................................................7
Entertainment design.............................................................................................................................8
Environment design...............................................................................................................................9
Production design................................................................................................................................10
Programme Design..............................................................................................................................11
Theme design......................................................................................................................................12
Budgets................................................................................................................................................12
Conclusion...........................................................................................................................................14
Reference.............................................................................................................................................15

2EVENTS DESIGN
Introduction
Weddings are one of the biggest events that people have in their lifetime. It is rightly said that
wedding is not only about the union of two people, it has many other sides to it and especially if it is a
multicultural wedding then there are many issues that are to be kept mind for designing the entire
wedding event. The report will deal with the designing a wedding that is multicultural in nature. The
bride for the event is Nigerian while the groom is British. Event design is an essential aspect of
conducting an event successfully as it makes sure that the things are planned beforehand for the event
to be successful. Event designing is the careful planning of the various components of an event that is
to be held, it one of the foremost responsibilities of the event management team (Richards, Marques
and Mein 2014). It is essential that permission and required authorization are taken from the officials
before the event is planned so that a freedom is prevalent in the execution of the plan. A multicultural
wedding has many aspects to it, the rituals and likings of the two cultures involved are widely varied
and it is essential that all the demands of the client is met. The guest list stays varied and it has to be
ensured that the event remains a memorable one for all of them. The Event designing ensures that all
such aspects are taken into consideration and the best of the facilities and arrangements are made
according to the needs of the clients. It creates a proper action plan for the people to work on at the
time of the event.
Purpose
The main purpose of the event was the marriage of English groom and an African bride. The
name of the groom was Mr Jason Root and bride’s name was Okoba Adele. The bride was from
Northern part of Nigeria while the groom was from Lancashire, England. The venue of the wedding
has been fixed as per the budget that was sanctioned for the marriage. It took place in Addington
Palace. The bride and the groom were presented with traditional clothing to wear on the day of their
wedding. It enhanced the multi cultural quality of the wedding and gave a representation of each of
their culture and respective countries.

3EVENTS DESIGN
Groom: Mr Jason Root
Bride: Ms Okoba Adele
Event: Multi cultural wedding
Date- 18th September
Venue- Addington Palace
Season: Autumn
Guests: 300 people
Target audience group: The bride and groom and their respective families and acquaintances or the
invitees.
Catering design
The food remains one of the foremost concerns for all those who attend the wedding (Peng
and Wang 2017). It is essential that the guest list is provided with the best of the food as per their
taste. The catering plan for design for the event is as follows –
Starters The starters had a continental edge to it. It
consisted of Potato croquets in it along with
cream of leek and potato soup. Among other
dishes there was fried chicken wings and prawn
balls.
Main course The main course had Roasted stuff Pepper and
Puff Pastry Purse in the vegetarian dishes. The
poultry and pork section had French breast of
chicken, roasted chicken served with roast gravy,
slow roasted Pork loin was there with sweet

4EVENTS DESIGN
potato and turnip puree topping. The menu had
lobster and Crab Mousselin en croute along with
Pan fried Pacific Salmon. The sauces to go with
the dishes was mint pesto, carbonara and tomato.
Deserts Cheese cakes, ice creams and custard servings
with ice cream scoops of flavor of choice.
Beverages Irish coffee, red wine, mojito and margaritas.
Wedding cake
Weddings are made special with the cakes that are presented to the bride and groom. The cake
that was served in this event was a metallic cake with old Hollywood look. These cakes match with
the environment and glamorize the entire event.
Content design
Invitation card
The invitation card was innovative and unique in its appearance. The card was contained in an
aluminum box. People needed to un-box the card to see the invitation. This was a bit costly but it was
unique and it made the event achieve a different status in the society. The guests were encouraged to
bring the aluminum box or can along with them to the wedding and tie it to the wedding car for

5EVENTS DESIGN
enhancing the “Just married” look.
Source- (Designshack.net 2018)

6EVENTS DESIGN
Dress
Source- (Hitched.co.uk 2018)
The groom dressed up in the typical attire of the British look and it added to the multicultural
dimension of the wedding. The groom’s outfit was custom tailored and the morning coat enhanced the
British look on the groom. The bride had the Nigerian look on her, this variation was the highlight of
the wedding and both the communities were hence given same importance (Estin 2017). The bride
wore a princessy-bridal-ball-gown-wedding-dress-look. The bride look best in such princess dresses
on their wedding day and it matches seamlessly with the ambience of the wedding place.

7EVENTS DESIGN
Source- (Wedding Feferity 2018)
Wedding car
The car in which the bride and groom leaves the wedding venue has to be in line with the
entire theme of the wedding. The grandeur of a multicultural wedding is highlighted more with the car
and decorations. For the current wedding, a Rolls Royce Silver Cloud was used and it had
incarnations put up in the front deck and a big red love sign made of roses in the rear with Just
Married written on it with white flowers. The decoration of the car was done beforehand and proper
care was taken that the flowers remain fresh throughout.

8EVENTS DESIGN
Source- (Weddingcarhire.co.uk 2018)
Entertainment design
Weddings are all about entertainment and fun. The venue of the wedding had separate area
and space for entertainment. The children had a section where they could play with soft toys and air
inflated jump on. For others, the arrangement had Disc Jockey who was assigned the duty of playing
melodies that would sooth the audience and brought people to waltz in the dance floor. A separate
floor was assigned for dance and couple dance was arranged along for the couples so that the wedding
remains memorable for every couple and they find their romance in the event. The DJ and dance area
was kept at a place that could be directly seen from the wedding place where the bride and groom
were positioned. The ones getting married were asked to dance and flowers were showered on the
couple once their dance was over and everyone cheered for them. The lighting of the dance floor was
regulated and mostly kept dim due to the romantic ambience set up that was planned for the wedding.

9EVENTS DESIGN
Environment design
The vintage wedding theme was used for the event. The entire place was decorated with white
and pink interiors and had huge chandeliers hanging from the top. The wooden chairs were covered
with clothes that had floral fabric detailing in them. The dining area was decorated with bottles of
vintage wine and the red wine included in the menu was a vintage piece. The metallic wedding cake
had a couple’s figurine right at the top. The area was lighted with yellow lamps in the evening and the
entire set up had an air of romance about it. Fresh lemonade scent was sprayed into the air at regular
intervals to make sure that the entire set up remains fresh and people remained amazed at the
freshness of the venue. A muted color palette was used in the environment along with slight pink and
gold incorporation in order to highlight the glamour of the entire event. The use of gold further made
the place look dreamy when the yellow lamps were turned on.
Source- (BridalGuide 2018)

10EVENTS DESIGN
Production design
The scenic design for the wedding was arranged in a way that would make it stand apart from
others. The area for meeting and greeting in the hall had paintings on walls on the both sides. One of
the sides had painting that reflected the British tradition and on the other side there were paintings
which showcased the Nigerian and their various art forms. The diversity in the culture was used in
making the wedding venue more interesting (Barak 2016). The entire venue had projections on it from
the outside. As the sun set took place, the venue building had constant projection on it. The
projections had initials of the couple and love bubbles flying over their names. This redefined the
style of wedding as such a decoration is not commonly seen everywhere. The special day had special
audio set up. Other than the DJ at the dance area, there was a group of Nigerian singers posted at the
entrance that played songs of love to the audience and made them feel at home in the venue. The
soothing music was accompanied with lighting that enhanced the set up and comfort people.

11EVENTS DESIGN
Source- (PDA - Production Company in South Carolina 2018)
Programme Design
Activities Description

12EVENTS DESIGN
Guest Welcome The guests entered the venue through a red carpet
and they were presented with flowers on their
entry.
Breakfast schedule Servings of dry fruits and muffins were done.
Beverage Irish coffee and margarita was presented to the
guests.
Entertainment (Guests) The dance floor was set up for the fun to ensue
and the guests were taken to the dance floor.
Grooming of the blessed couple The bride and the groom had to be made ready
for the big event. Spa treatments, massage and
haircuts were given to them. The bride received
special attention for hair and it was styled by
experts for the event.
Pre wedding The pre wedding events such as bachelor dance
and engagement ceremony were performed with
separate arrangements.
After these were conducted, the wedding ceremony took place. This was the time when the
bride and the groom stepped into the wedding area and it was made sure that proper music and
flowers accompanied them to the venue. The rituals of the wedding were done and then the guests
were treated so that they were satisfied and happy with the proceedings of the wedding. Each of the
guests was attended separately to ensure that guests from none of the side felt left out or unattended.
After these were done, the people were encouraged to involve themselves in the fun and the dance
floor was lighted up. The music band at the reception played best of the songs of the African origin.
This ensured that both the parties are taken good care of and their cultural preferences are respected
and taken care of in the event.

13EVENTS DESIGN
Theme design
The wedding was based in a Vintage theme. The elements that were present in the ambience
had a vintage look to it. The venue selection was done accordingly and after discussion with the
client. The budget of the venue was discussed with the client and then it was fixed and decorated
according to the theme. The Vintage theme that was planned for implementation was showcased
further with the use of music, lighting and the decorations that was kept in the venue (Ruonala 2013).
The car that was selected for the event is one of the most popular vintage look car, such
incorporations made sure that the vintage theme was well applied to the event. The wedding was cross
culture one so it was to be kept in mind that the two cultures were equally represented in the event, the
venue had to be arranged in a way that the people from both the families felt equally represented.
Weddings are an emotional event and hence it is to be noted that the emotions of the people should be
kept in mind while planning for the design and theme of the wedding.
Budgets
Groom’s budget
Dress $1500
Shoe $450
Perfume and accessories $870
Bride’s ring $2050
Equipments $1800
Total $6670
Bride’s budget
Dress $2000
Groom’s ring $1950

14EVENTS DESIGN
Makeup kits $650
Jewelry $45385
Perfume and accessories $950
Shoe $1150
Others $1550
$53635
Event Design Budget
Location booking $3000
Music and electricity $2700
Menu $45000
Beverage $10000
Entertainment $2200
Decoration $34000
Band Parties $1800
Firecrackers $1600
Total $100,300
The budget has three parts which are mentioned in the tables above. The multicultural wedding had an
event budget of around $100,300 and it allowed for the planners to decorate and create the event in a
way that startled everyone.
Conclusion
Event designing is an integral part to make such an event successful. For conducting an event
that is multicultural in nature, it is essential that a thorough discussion is held with both the parties.
The two families had distinct choices and wishes that they would want to fulfill in the wedding. The

15EVENTS DESIGN
Event design has to be made in such a way that both the families are kept in consideration. Right from
the menu that was set for the guests to the kind of music that was played in the wedding has to be
discussed with the families. The importance of a wedding is huge and the event planner should keep
the emotional implications the event has for both the families. For the British family it can be
essential to showcase the royal side of the culture and for the Nigerian family it can be the case that
they wish to portray their old traditions and customs in the wedding. The event design has to be made
after both the parties come to a common conjecture for the event to take place. The design makes it
easier to divide the tasks among the workforce. The responsibilities should be given out in advance so
that everyone delivers on the day of event. The issue of health and safety was kept in mind and the
quality standards were met and it was assured that the guests had a quality time in the event. The
marriage legislation department was seen after by the bride and groom’s family so that the registration
and the judicial process were well taken care of in the event and everything done was in accordance to
the law of the state.