Events Financial Management Assignment

Running head: EVENTS FINANCIAL MANAGEMENT
Events Financial Management
Name of the Student:
Name of the University:
Author’s Note:
Course ID:

1EVENTS FINANCIAL MANAGEMENT
Executive Summary:
In this report, Wonderland Agency has been selected as the event management firm,
which is a creative-led experiential event production agency that helps the brands to engage,
collect and evolve in UK. The organisation is adjudged as the specialist in corporate event
planning and event production in London. The firm has several clients, out of which BBC has
been chosen for this report, since Wonderland Agency is planning to conduct an annual
corporate party for the same.
After critical evaluation of the pricing strategies, it is recommended to Wonderland
Agency to adopt the flat fee pricing strategy, since BBC would be able to obtain right knowledge
of the payments. In addition, Wonderland Agency has experienced professionals working in the
organisation, which would help in effective estimation of the amount of time spent on the job.
Hence, in order to avoid loss, Wonderland Agency would have to achieve £30,000 in sales for
ensuring the success of the organisation.

2EVENTS FINANCIAL MANAGEMENT
Table of Contents
Introduction:....................................................................................................................................3
i) Analysis of the main purposes of financial management within the events industry:.................3
ii) Analysis and recommendation of relevant sources of finance to fund the event:.......................6
iii) Analysis and recommendation of relevant pricing strategies available for pricing the
products/services of the event:.........................................................................................................8
iv) Critical evaluation of cost-volume-profit (CVP) analysis including break-even:....................10
Conclusion:....................................................................................................................................13
References:....................................................................................................................................15

3EVENTS FINANCIAL MANAGEMENT
Introduction:
In this report, a profit-making event management firm has appointed an assistant
financial manager that organises events for various occasions in London. Hence, Wonderland
Agency has been selected as the event management firm, which is a creative-led experiential
event production agency that helps the brands to engage, collect and evolve in UK. The
organisation is adjudged as the specialist in corporate event planning and event production in
London (Wonderland Agency 2017). The firm has several clients, out of which BBC has been
chosen for this report, since Wonderland Agency is planning to conduct an annual corporate
party for the same. This party would host some popular sports and movie personalities, in which
the common individuals of London could attend the same by paying an entry fee.
The first segment of this report aims to deal with assessing the primary purposes of
financial management within the event management industry of UK and its significance to
Wonderland Agency. The second segment concentrates on evaluating and suggesting the
relevant sources of finance in funding this specific event. The third section lays stress on
dissecting and recommending the pertinent pricing strategies inherent for pricing the products or
services of the event. Finally, the report sheds light on critical assessment of the cost-volume-
profit (CVP) analysis through computation of number of customers to attain break-even and
break-even chart.